Advanced Marketing Management : MSc
Master
In Lancaster
Description
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Type
Master
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Location
Lancaster
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Duration
1 Year
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Start date
Different dates available
This programme is for graduates with significant academic or work based experience of marketing who are seeking to enrich their existing knowledge, and build a base for successful careers in industry or the public services, or for further study (PhD).
Our students develop the crucial marketing management skills of critical integrative thinking and collaborative working within a curriculum focused on the integration of theory and practice. Throughout the programme you will continually confront ‘real’ world issues in marketing.
Our MSc is unique and the class size is tightly controlled to enable the staff-student and student-student contact necessary for the forms and processes of learning required.
The programme has been approved and accredited by the Chartered Institute of Marketing to provide direct entry onto the CIM’s Professional Postgraduate Diploma in Marketing.
Following the taught modules each student carries out an individual in-depth piece of scholarly research and produces a dissertation, this is often based on a practical project conducted with a company or organisation.
Facilities
Location
Start date
Start date
About this course
Graduates who have completed a degree in Marketing or a related Business Management degree with Minor Marketing components. We welcome students with marketing experience gained within a degree in Marketing, a related Business Management degree, or either practically within industry
2:1 (UK hons) degree or equivalent in Marketing or related business subject.
IELTS: Overall score of at least 7.0, with no individual element below 6.0
Reviews
Subjects
- Marketing
- Marketing Management
- Marketing in Practice
- Researching Markets
- Management Dissertation
- Advanced Marketing Management
- Management
- Brand Management
- Creative Communications
- Digital Marketing
Course programme
You will study a range of modules as part of your course, some examples of which are listed below.
Core
- Marketing in Practice
- Researching Markets and Marketing
- Developing a Critical Understanding of Marketing
- Advanced Marketing Management Dissertation
- Brand Management
Optional
- Critical & Creative Communications
- Managing Marketing Channels
- Digital Marketing
- Business Models & Market-Makers
- International Marketing Management
Information contained on the website with respect to modules is correct at the time of publication, but changes may be necessary, for example as a result of student feedback, Professional Statutory and Regulatory Bodies' (PSRB) requirements, staff changes, and new research.
Additional information
Advanced Marketing Management : MSc