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Advanced Master in Creativity & Marketing

4.1
4 reviews
  • While most masters in marketing are actually focusing on methods of the past, we will teach you the methods of the future. Five minutes, a sheet of paper (even better: your ideas notebook) and a pen is all you need to get creative.
    |
  • Definitely, I would recommend this Advanced Master because it is imparted in one of Belgium’s best universities, and also due to it gives you the chance to participate in a unique program that is neither a traditional master or job, but something in between.
    |
  • I liked the fact that we were pushed out of our comfort zones to apply all that we learned in situations that could have been real life situations.
    |

Postgraduate

In Brussels ()

£ 12,899.25 VAT inc.

*Indicative price

Original amount in EUR:

15,000 €

Improve your career prospects with this Advanced Master in Creativity & Marketing!

  • Type

    Postgraduate

  • Duration

    10 Months

  • Credits

    60

Postgraduate program delivered by Solvay Brussels

Are you interested in design, innovation, communication and marketing?

If you do, you should look into this Advanced Master in Creativity & Marketing.

This formation imparted by the Solvay Brussels School of Economics and Management has been designed in order for students to understand the classic demand-based approaches, as learn to manage the new marketing alternatives present in today's market.

Emagister gives the participants an opportunity to think outside the box and learn new ways to imagine, design, sell and communicate brands, products, services and customer experiences.

Contact emagister.co.uk to learn more about this formation.

Important information

Documents

  • Advanced Master in Creativity & Marketing brochure.pdf

About this course

By the end of this Advanced Master, you will be able to:


- Understand the creative process and apply it in a number of marketing situations
- Create and design superior brands, products and services based on unique technical and consumer insights
- Use new marketing tools suited to new business dynamics
- Learn how to transform big creative ideas into reality with th greatest impact

The Advanced Master in Creativity & Marketing seeks:


- High Calibre candidates with strong academic background, and the intellectual curiosity and discipline that are necessary to succeed in a very demanding environment.
- Candidates with at least a graduate degree or equivalent. This degree should be, but not exclusively, in communication, economics, business, social sciences, architects or engineering.
- Candidates with an open mind and a natural inclination for creative and marketing topics, eager to work in a diverse and multidiplinary environment.

Prior business education is not a necessity. This master can be taken by graduates in communication, architects, interpreters, engineers, etc. No prior experience is needed if you already hold a Master’s degree at starting date.

Eligible applicants must hold one of the following:


- Master or Master of Science Degree or equivalent (4 or 5 years of study overall)
- Bachelor Degree with 180 ECTS credits or equivalent, preferably followed by 1-3 years of work experience.

Admissions will be based on the candidates’ academic and/or professional background, and motivation. Proficiency in English necessary.

“Advanced Master in Creativity & Marketing” university certificate delivered by Solvay Brussels School of Economics & Management – Université libre de Bruxelles.

The Advanced Master in Creativity & Marketing combines:

- Program focus on marketing theories of the future, not the past
- Interactive teaching methods: a mix of inspiration sessions, conceptual thinking exercises and direct interaction with senior professionals
- 6 weeks project for an existing company integrated into the final project
- Career support: individual career coaching
- The Solvay Alumni Network: become part of one of the largest business networks in Belgium

The school representative will contact you in order to reply to any questions you still may have regarding the programs and/or the admission process.

1- Complete and submit the online pre-enrolment form (https://am.solvay.edu/apply-for-an-advanced-master/) together with the required documents.
2- Receive feedback on your eligibility from the Academic Director.
3- If eligible, have a personal interview with the Academic Director (and submit an essay in english).
4- Receive feedback on your admission. If positive, please note that you will have two weeks to finalise your registration by paying a deposit of €2000.

• Online application form
• CV/resume in English
• Copies of University degree or degrees and of all academic transcripts
• Proof of English proficiency (TOEFL, TOEIC or equivalent) for non-native speakers
• A cover letter in English

If the applicant deems it relevant, he/she can support the application with:
• Letters of reference
• Any other certificate (GMAT, GRE, etc.)

• Non-EU students: you may still apply and check if there is still time to have your VISA before September 2018-contact us for more information
• EU students: August 31st 2018

Questions & Answers

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Reviews

4.1
fantastic
  • While most masters in marketing are actually focusing on methods of the past, we will teach you the methods of the future. Five minutes, a sheet of paper (even better: your ideas notebook) and a pen is all you need to get creative.
    |
  • Definitely, I would recommend this Advanced Master because it is imparted in one of Belgium’s best universities, and also due to it gives you the chance to participate in a unique program that is neither a traditional master or job, but something in between.
    |
  • I liked the fact that we were pushed out of our comfort zones to apply all that we learned in situations that could have been real life situations.
    |
100%
4.6
excellent

Course rating

Recommended

Centre rating

Jean-Pierre Baeyens

4.0
07/07/2016
What I would highlight: While most masters in marketing are actually focusing on methods of the past, we will teach you the methods of the future. Five minutes, a sheet of paper (even better: your ideas notebook) and a pen is all you need to get creative.
What could be improved: Nothing
Would you recommend this course?: Yes

Elise Venbrux

4.0
01/05/2016
What I would highlight: Definitely, I would recommend this Advanced Master because it is imparted in one of Belgium’s best universities, and also due to it gives you the chance to participate in a unique program that is neither a traditional master or job, but something in between.
What could be improved: All good
Would you recommend this course?: Yes

Dimitrios Lemonias

4.0
15/09/2013
What I would highlight: I liked the fact that we were pushed out of our comfort zones to apply all that we learned in situations that could have been real life situations.
What could be improved: Nothing
Would you recommend this course?: Yes

Anne Mathieu

4.5
12/12/2012
What I would highlight: During this course we studied all the sides of marketing. I must say this helped me to define what I like and what I wish to work with.
What could be improved: Everything OK
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Marketing
  • Innovation
  • Branding
  • Consumer Behaviour
  • Marketing Analysis
  • Marketing Campaign
  • Marketing Strategy
  • Marketing Tools
  • Digital Marketing
  • Creative Thinking
  • SEO
  • Content production and editing

Teachers and trainers (1)

Laurent Bouty

Laurent Bouty

Academic Director of the Advanced Master in Creativity & Marketing

As C-Level international Marketing and Strategy professional, Laurent Bouty brings more than 20 years of international experience in Marketing, Sales, Strategy and Leadership. He has a broad Marketing experience (from Marketing Strategy to Communication) including latest trends like analytics, social networks and mobile gained in Telecommunication, Advertising and Financial sector. Laurent has a strong marketing execution orientation in highly complex industries through team development and best practices implementation.

Course programme

Overview of Courses


This master is a full-time course (60 ECTS) to be completed in one year. It is built on a combination of day classes, field activities and a final field project.

As a starting point, all students will go through a Marketing Bootcamp aimed at getting or reviewing the main concepts needed to get along with the rest of the program. The program will be taught using a totally new method called ‘Where is the ball?’. This method is based on three pillars: get ideas, learn from others and do it yourself.

Learning by doing is the mantra! The “courses” resemble masterclasses via a blend of inspirational sessions, conceptual thinking exercises, and directinteractions with senior professionals.

The program is structured into three modules aimed at generating the creative process: strategic, operational and marketing communication. Each module is itself structured into three subjects.

During the program, Students will meet communication agencies and creative people(artists, designers, architects, singers…) in their environment: their own studio or at home. WHY? To explore and understand the process of their creativity.

They will also have the opportunity to join a one-week seminar on Italian Design Marketing in Milan, Italy (optional) at our partner MIP Politecnico di Milano.

During the last term, students gain real-world experience via a deep immersion in the challenges of an industry during a marketing & creative field project (a consulting assignment of 6 weeks where students will have to address real life marketing and creative issues).

CREATIVE STRATEGY: strategic marketing bootcamp, creativity & innovation workshop, business & marketing models, brand strategy.

CREATIVE TOOLBOX: consumer behavior marketing, iconic branding, marketing data science, marketing execution.

CREATIVE MARCOM: digital marketing communication, experiential marketing, creative & profitable distribution, marketing analytics SEO & SEA, content marketing.

Additional information

The Advanced Master in Creativity & Marketing will teach students how to become smart creatives combining technical knowledge, business expertise and creativity.
They will discover totally new marketing approaches which break free from the traditional models, as well as how leading companies innovate, execute and deliver growth creatively.
They will also learn how to imagine the unimaginable because unimaginable things are happening a lot!

Advanced Master in Creativity & Marketing

£ 12,899.25 VAT inc.

*Indicative price

Original amount in EUR:

15,000 €