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Advanced Selling Skills


In Belfast ()

£ 201-500


  • Type


  • Level


  • Duration

    1 Day

"Excellent training" Joanne Reel-Lisburn Council

This course is a practical and highly participative programme. The trainer begins by considering the role of each delegate and analysing the logical sequence for building sales. Great consideration is given to fundamental questions about the nature of persuading the various types of customer. This is followed by a pragmatic insight into each juncture of the sales cycle.

The aim of this course is to enable delegates to forget the 'hard sell' approach, and to develop the skills required to achieve repeated success by improving their selling techniques. This course focuses particularly on the emotive reasons why people buy. It is suitable for account managers and salespeople with experience of selling (either on the telephone or through face-to-face sales) and wish to develop their communication skills will benefit from this course. It will also prove extremely useful for salespeople who have received formal training in the past and wish to introduce some new ideas into their pitches and approach.

The trainer for this course has extensive experience in design and delivery of sales related training programmes. The trainer has been successfully delivering training to both public and private sector organisations for over twelve years and previously held a number of senior sales positions in variety of industries.

All delegates who successfully complete this course will receive a certificate of attendance.

Important information


  • Advanced Selling Skills.pdf

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  • Marketing
  • Selling
  • Negotiation
  • Controlling the Sales Interview
  • Body Language Techniques
  • Creating Professional Relationships
  • Building Rapport
  • Structured Product Brand Talk
  • Handle Objections
  • Interpersonal Skills

Teachers and trainers (1)

Peter Noreiko

Peter Noreiko

Senior Trainer

Course programme

Course Content:

By the end of this course each delegate will be able to:

    • Explain the differences between marketing, selling and negotiation
    • Control the sales interview by recognising and responding to the different ways customers like to communicate
    • Use simple body language techniques to build a professional and trusting relationship with their customers
    • Demonstrate the benefit of selling by objectives
    • Use different types of questions to establish customers' buying motives and gain positive commitment
    • Identify and sell the benefits, not the features of their products
    • Use a structured product brand talk to present proposals to their customers
    • Practice a simple structure for handling objections

Course benefits:

    • Learn how to move away from the basic selling relationship to a consultative selling and relationship-based customer retention model
    • Develop your knowledge, skills, and behaviours in your consultative selling role
    • Learn relationship selling skills which will help you build sustained relationships with important customers by pro-actively anticipating their needs
    • Develop your consultative selling competencies which will maximize the business relationship with your client.
    • Sharpen your interpersonal skills and communication behaviors to manage the relationship more effectively

Additional information

Payment options: Prices start from £345+VAT per delegate. Please note multiple Booking Discounts are available when you book 2 or more delegates onto this course.

These work out as follows: -

2 delegates = 10% discount
3 delegates = 15% discount
4 delegates = 20% discount
5 delegates = 25% discount
6 delegates or more = 30% discount (maximum discount available)

Advanced Selling Skills

£ 201-500