Agile Marketing

Are You Keeping Up with the New Pace of Marketing? 6 lectures 01:57 Are You Keeping Up with the New Pace of Marketing? All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster. So what does this have to do with marketing? Everything. Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it. Technology is Driving Faster and Faster Change Technology is Moving Faster and Faster You Can’t Just Follow the Leader EXPLORE Reflect Are You Keeping Up with the New Pace of Marketing? 6 lectures 01:57 Are You Keeping Up with the New Pace of Marketing? All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster. So what does this have to do with marketing? Everything. Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it. Technology is Driving Faster and Faster Change Technology is Moving Faster and Faster You Can’t Just Follow the Leader EXPLORE Reflect Are You Keeping Up with the New Pace of Marketing? All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster. So what does this have to do with marketing? Everything. Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it. Are You Keeping Up with the New Pace of Marketing? All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster. So what does this have to do with marketing? Everything. Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it. Are You Keeping Up with the New Pace of Marketing? All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster. So what does this have to do with marketing? Everything. Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it. Are You Keeping Up with the New Pace of Marketing? All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster. So what does this have to do with marketing? Everything. Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it. All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster. So what does this have to do with marketing? Everything. Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it. All of us consistently underestimate how fast things are changing, because the pace of change continues to increase–that means that changes don’t just continue to happen, but that the rate of change is actually getting faster. So what does this have to do with marketing? Everything. Marketers are in a brave new world where 98% of the world’s known data was created in the last two years. Marketers are in a world where Big Data is the rage but we haven’t even done a good job responding to Little Data. Marketers are surrounded by technology that gets faster and cheaper each year, making things that were previously just nice to have possible, cheap, and seemingly necessary. Especially because your competitor might already be doing it. Technology is Driving Faster and Faster Change Technology is Driving Faster and Faster Change Technology is Driving Faster and Faster Change Technology is Driving Faster and Faster Change Technology is Moving Faster and Faster Technology is Moving Faster and Faster Technology is Moving Faster and Faster Technology is Moving Faster and Faster You Can’t Just Follow the Leader You Can’t Just Follow the Leader You Can’t Just Follow the Leader You Can’t Just Follow the Leader EXPLORE EXPLORE EXPLORE EXPLORE Reflect Reflect Reflect Reflect What’s Wrong with the Regular Marketing Process? 6 lectures 02:36 What’s Wrong with the Regular Marketing Process? The old marketing processes no longer serve us well. The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second. But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favour of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success. Old-Style Marketing Promotion is Dead Waterfall Marketing Doesn’t Work Either Taking a Guess is Essential, But Difficult Session 2 - EXPLORE Session 2 - Reflect What’s Wrong with the Regular Marketing Process?. 6 lectures 02:36 What’s Wrong with the Regular Marketing Process? The old marketing processes no longer serve us well. The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second. But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favour of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success. Old-Style Marketing Promotion is Dead Waterfall Marketing Doesn’t Work Either Taking a Guess is Essential, But Difficult Session 2 - EXPLORE Session 2 - Reflect What’s Wrong with the Regular Marketing Process? The old marketing processes no longer serve us well. The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second. But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favour of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success. What’s Wrong with the Regular Marketing Process? The old marketing processes no longer serve us well. The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second. But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favour of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success. What’s Wrong with the Regular Marketing Process? The old marketing processes no longer serve us well. The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second. But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favour of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success. What’s Wrong with the Regular Marketing Process? The old marketing processes no longer serve us well. The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second. But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favour of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success. The old marketing processes no longer serve us well. The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second. But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favour of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success. The old marketing processes no longer serve us well. The style of marketing has changed from old-style promotion that hammers away with the same message to an agile approach where the response to your first message helps you choose your second. But that’s not all. Just as important as being responsive is to be experimental—eliminate the “big bang” waterfall marketing approaches in favour of small tests that tell you what is working and what is not. It all demands that you take a guess at what might work, which is uncomfortable, because we like to be right. But taking a guess is the key to success After You Do It Wrong? Session 4 - EXPLORE Session 4- Reflect The Hallmarks of Agile Marketing 6 lectures 01:55 The Hallmarks of Agile Marketing When you’re accustomed to doing things in a big way, it can seem difficult to scale down your thinking into bite-sized chunks. But that is actually the key to unleashing your creativity to be innovative. Often, we are working so hard to make sure that nothing we do could ever be considered a mistake that we are afraid to try a truly new idea. Agile marketing, instead, required that you do it wrong quickly, and then fix it. It’s easier to improve something you’ve already started...