B.A. Marketing and Management (Hons)
Bachelor's degree
In Newcastle Upon Tyne
Description
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Type
Bachelor's degree
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Location
Newcastle upon tyne
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Duration
36 Months
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Start date
August
This degree Marketing and Management (Hons), Newcastle University combines topics in both marketing and management to provide a broad understanding of business concepts and contemporary marketing theory and practice. It is vocationally oriented, giving you the chance to apply theory to practice through the use of case studies, practical projects and an optional work placement.
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About this course
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Subjects
- Management
- Marketing
- Marketing Management
- IT Management
Course programme
Our degrees are divided into Stages. Each Stage lasts for an academic year and you need to complete modules totalling 120 credits by the end of each Stage.
Please be aware that programme modules do change and therefore may differ for your year of entry.
Stage 1Compulsory modules
- ACC1003 Introduction to Accounting and Finance (for Business School Students)
- ACE1003 Economics for Business and Marketing
- MKT1002 Introduction to Marketing
- BUS1001 Introduction to Management and Organisation
- BUS1004 Business Emergence and Growth
- MAS1403 Quantitative Methods for Business Management
Compulsory modules
- BUS2032 Service Operations Strategy and Management
- BUS2025 Managing Human Resources
- MKT2001 Global Marketing
- MKT2004 Research Methods for Business and Marketing
Optional modules
You take 40 credits from the following optional modules:
- ACE2012 Managerial Economics
- ACE2013 Statistics for Marketing and Management
- BUS2011 Business Enterprise
- BUS2019 Understanding Work and Organisations
- MKT2006 Buyer Behaviour and Communications
- MKT2008 Services Marketing
- NCL2007 Career Development for Second Year Students
- SPA1001 Business Spanish
Between Stages 2 and 3 you may choose to spend a year in a relevant work placement. There is also the opportunity to take part in the Erasmus exchange scheme which involves a period of study and/or work placement in Europe.
Stage 3Compulsory modules
- MKT3096 Contemporary Marketing Dissertation OR
- MKT3097 Marketing Consultancy Project OR
- BUS3051 Management Studies Dissertation OR
- BUS3053 Management Consultancy Project
- MKT3012 Direct and Digital Marketing
- BUS3050 Management and Creativity, Design and Innovation
Optional modules
You take 40 credits of optional modules from the following list:
- MKT3006 Advertising and Integrated Brand Promotion
- MKT3004 Analytical Techniques for Marketing
- MKT3007 Strategic Marketing for Competitive Advantage
- MKT3010 Marketing/Management Placement Review
- MKT3095 Cultural and Heritage Marketing
- BUS3004 Electronic Business
- BUS3047 Management in Practice (with Business Game)
- BUS3021 International Human Resource Management AND
- BUS3024 Critical Perspectives on Human Resource Management in Britain
- NCL3007 Career Development for Final Year Students
- SPA2001 Business Spanish 2
B.A. Marketing and Management (Hons)