Edinburgh Napier University

BA/BA (Hons) Hospitality & Marketing Management

Edinburgh Napier University
In Edinburgh

Price on request
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Important information

Typology Bachelor's degree
Location Edinburgh (Scotland)
Duration 4 Years
  • Bachelor's degree
  • Edinburgh (Scotland)
  • Duration:
    4 Years
Description

Course introduction:
Edinburgh offers an ideal place to study hospitality. With its rich history, abundance of attractions and world-famous festivals, the city is a centre for travellers and tourists from all over the world. Hospitality and tourism businesses flourish here, so you’ll have plenty of opportunities to gain work experience. You'll develop your skills in the design, delivery and management of food, beverage and accommodation to top industry standards within a global business environment. You'll also develop basic marketing principles and gain specialist skills in brand management, international business and marketing ethics. This course contributes towards professional accreditation with the Institute of Hospitality and will equip you with the knowledge you need to successfully pursue a career in...

Facilities (1)
Where and when

Location

Starts

Edinburgh (Midlothian/Edinburghshire)
See map
Craiglockhart Campus, EH14 1DJ

Starts

On request

To take into account

· Requirements

Minimum year 1 SQA Higher BBBC Standard Grade 3/National 5 C in Maths and English. A Level  CCC GCSE grade C in Maths and English. Irish Leaving Certificate  B2, B2, B3, B3 at Higher Level Ordinary Level grade C in Maths and English. BTEC (QCF) Extended Diploma Level 3 Minimum grades MMM (Merit, Merit, Merit) in a related subject.  GCSE grade C in Maths and English. International Baccalaureate Diploma Award of Diploma with points overall to include three HL subjects at grade 5.  4 points in SL Maths and English. European Baccalaureate Pass at % or above with...

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What you'll learn on the course

Management
Hospitality Management
Hospitality
Marketing
Marketing Management
International
Tourism
Industry
IT Management
Hospitality
Skills and Training
Hospitality Marketing

Course programme

This course allows you to pursue a career in both the hospitality and marketing industries. It reflects the international character of hospitality management, and has been designed to meet the needs of the industry which requires managers with good marketing skills. Similar to our BA/BA (Hons) Hospitality Management, you’ll study the principles of hospitality management, specialising in marketing. You’ll apply this knowledge to practical situations on an industry-based placement or live project, preparing you for a career in the hospitality and tourism industries. Alternatively you can choose to study abroad through our international exchange links in Europe and the USA. You’ll learn practical skills in hotels and restaurants, as well as developing transferable skills in research, academic writing, communication and interpersonal relations, presentation and time management. This course is studied full-time over four years. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. There is a work placement option in Year 3. We offer tuition that is supported by highly experienced teaching staff and strong industry links. What you study Below is an indication of the modules you’ll most likely study. These will be supplemented with choices from a course-specific option pool. Year 1 Introduction to Hospitality, Tourism and Events Intercultural and Organisational Management Hospitality Operations Marketing Consumer Behaviour One option Year 2 Business and Management Challenges Hospitality Systems Facilities Planning for Hospitality, Tourism and Events The Study of Food and Wine Market Research and Communications One option Year 3 Hospitality Business Development Service Management International Marketing Live Project and one option, or -week supervised work experience Year 4 Leadership and Innovation for Tourism, Hospitality and Events International Hospitality Marketing Management in Practice One option Dissertation Work placement An optional -week supervised work experience is available in trimester two of your third year. Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study. You can view a list of all current modules in our module catalogue.

Additional information

Your qualification acts as a stepping stone to graduate management training schemes with major multinational hotel groups, or can be a route into junior management positions in a range of sectors. This course offers excellent preparation for employment in: marketing management food and beverage management accommodation services human resources management financial management sales and marketing tourism management retail management

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