BA Digital Business & Management

Berlin International University of Applied Sciences

Course

In Berlin (Germany)

Price on request

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Description

  • Type

    Course

  • Location

    Berlin (Germany)

  • Duration

    3 Years

In business, data is the new oil — it revolutionizes societies and brings people together. Successful management in the digital age requires two skills: championing data science and business analytics in combination with management with a global perspective. This is precisely the combination offered by our BA program in Digital Business & Management here at Berlin International.

Students in our digital business and management program will learn how to navigate the new structures that govern the interactions between producers, customers, suppliers, and co-operation partners, and also will learn how to apply Machine Learning and other Data Science techniques. In addition, students will also become competent in areas such as finance, human resource management, and customer service. They will also develop strong interpersonal skills and learn to facilitate collaborative working methods in project management.

Facilities

Location

Start date

Berlin (Germany)
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Salzufer 6, 10587

Start date

On request

About this course

Around the world there is a severe shortage of skilled professionals who are not only trained in business but who also understand and can realize the opportunities that digitization has to offer. Due to this shortage, salaries have risen sharply for anyone working at the intersection of management and data science.

There are many different careers available to students of Digital Business & Management upon graduation, both in traditional management roles and in more data-driven, analytic areas of organizations. Given the many different possibilities, the examples below represent only a small sample of such careers: Business Analyst and Data Scientist, Business Developer, Product or Marketing Manager or Enterprise Architect.

- Official Senior High School diploma with transcript (German Abitur / Fachabitur or equivalent) (Please also submit an official translation into English or German if they are in another language.)
- Official University certificates and transcript of grades - if applicable (Please also submit an official translation into English or German if they are in another language.)
- A copy of your Passport or EU Identity Card
- English language test certificate (B2 or higher)

Bachelor of Arts

The learning environment fostered at Berlin International is student-centered, hands-on, and has a strong focus on an applied, practitioner approach. Our teaching concept focuses on project-based learning and uses a number of innovative teaching techniques, such as case-based teaching, analytical labs and real-life simulations. Students work individually and in groups in order to promote professional and personal growth and the development of team skills. All Bachelor and Master programs at Berlin International are taught in English in the heart of Berlin. In combination with our diverse student and teaching body and our global network, this enables us to offer a truly international academic experience.

You will receive further information about the program and our university.

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Subjects

  • Data Management
  • Business and Management
  • International Business Management
  • International Business
  • Digital Marketing
  • Project
  • Project Management
  • Data analysis
  • Marketing
  • International

Course programme

On the BA Digital Business & Management program, students receive a thorough grounding in both management and data science, highlighting the interdependence of these two fields in a data-driven economy. This grounding covers:
  • Traditional management courses such as International Business and Strategy, complemented by a set of soft-skills courses such as Team-building and Conflict Management, as well as consulting.
  • Courses which sit at the intersection of management and data science, such as Digital Marketing and Platform Business.
  • Programming in Python and R, the two most widely used programming languages in data science. (No prior knowledge of programming is necessary — it is taught in a hands-on manner whereby students get extensive experience with a wide range of datasets, applying machine learning and other analytical techniques.)
  • Courses focusing on conceptual modeling techniques and tools, such as Digital Enterprise Management and Database Management.
  • Students will have the opportunity to obtain certificates in machine learning and cloud computing from the Amazon Web Services Academy.
To gain further hands-on experience and sharpen their expertise, students undertake an internship at an organization of their choice during their fifth semester.

Additional information

Students on our BA program get a hands-on educational experience at the cutting edge of the digital industry. Taking advantage of our location in Berlin — known for being the startup capital of Europe as well as the seat of many multinationals — the program’s focus on practical application is reflected in industry collaborations, for example with the Amazon Web Services Academy, of which Berlin International is a member. Amazon Web Services is the leading cloud provider, ahead of Google Cloud and Microsoft Azure (Kaggle, 2021). This is only one of the many ways in which we ensure that our students are equipped with the skills employers are looking for when they graduate.

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BA Digital Business & Management

Price on request

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