BA (Hons) Business and Tourism

What will I study?

Alongside traditional teaching methods of lectures, seminars and tutorials, we operate a web-based student support system called StudyNet where you can expect to find a range of material and communications about every module.

The teaching method for most modules on the course is a one hour lecture followed by a one hour seminar. Typically, a new topic will be introduced in each lecture. The seminars provide an opportunity to discuss and obtain feedback on the topic introduced in the previous week's lecture. Usually, assessment is split between coursework and examination. Coursework may take a variety of forms and could be individual or group work.

Level 4

Module

• Principles of Marketing
• Economics for Business
• Quantitative Methods for Business (UJH)
• Accounting for Managers
• The Tourism Industry Framework
• Study & Research Skills for the Tourism Industry
• Global Tourism Geography
• HR Management for the Tourism & Event Industry

Level 5

Module

• Exploring Business Ethics
• Enterprise
• Tourism Passenger Transport
• Career Planning in the Tourism Industry
• Social & Cultural Impacts of Tourism
• Business Operations
• Project Management in Business
• Destination Marketing Research
• International Field Trip

Level 6

Module

• Business and Commercial Awareness
• Leadership and Organisations
• Tourism Planning
• Tour Operating (Mass Market & Niche)
• Contemporary Research Themes in Tourism Management
• Aviation & Airlines
• Strategic Management
• Digital Economy