BA (Hons) Business and Tourism Management

1. Critically evaluate the application of concepts and principles of business and tourism to a wide range of business organisations and situations.
2. Critically interpret the interaction of business organisations with the changing external environment in which they operate.
3. Critically analyse tourism and business information from a range of national and international sources.
4. Prepare, using digital methods, a comprehensive range of tourism and business information useful to the management of organisations.
5. Effectively communicate business and tourism ideas to a variety of specialist and non-specialist audiences
6. Propose, undertake and present an independent study project that analyses a key issue in the area of business and tourism management

The course will provide the student with opportunities to advance their ICT skills through the use of application software and digital technologies. The diversity of topic areas covered in the study programme will allow students to develop their own understandings of collective responsibilities as global citizens within their local, national, and international communities.

The course provides an opportunity for the student to pursue a one-year work placement in employment, either in the UK or abroad. Support will provide to aid with the preparation of CVs, and workshops will available that support the completion of application forms and provide guidance on interview techniques.

Students who successfully complete the course are expected to enhance their job prospects and strengthen their employment opportunities. The course is designed to prepare students for career opportunities in a variety of tourism related areas including location marketing, green tourism development, and tourism research.

2020 Entry

Typical entry requirement: 96 UCAS points

A Levels - grades CCC / BCD
BTEC L3 Extended Diploma or OCR Cambridge L3 Technical Extended Diploma - grades MMM
Access to HE Diploma: 45 L3 credits at Merit

Semester 1 Starters:

UNDERGRADUATE

Year 1

4MK002 Marketing Principles (20 Credits)

4BU006 Learning for Business Success (20 Credits)

4LI003 Introduction to Tourism (20 Credits)

4IB004 Business in a Global Context (20 Credits)

4HR002 Introduction to People at Work (20 Credits)

4LI005 Tourism Place making (20 Credits)

Year 2

5BE001 Entrepreneurial Creativity and Innovation (20 Credits)

5LI014 Business Travel and Tourism (20 Credits)

5LI018 Services Marketing (20 Credits)

5IB004 Economics of Managerial Decision-making (20 Credits)

5MK011 Customer Acquisition and Retention (20 Credits)

5LI005 Employability: Managing Finance and Human Resources (20 Credits)

Year 3

6BU011 Business Research Methods (20 Credits)

6LI020 Destination Marketing & Management (20 Credits)

6MK002 Applied Marketing Strategy (20 Credits)

6BU013 Independent Project (20 Credits)

6LI018 Tourism in Emerging Markets (20 Credits)

6BE003 Strategic Management (20 Credits)