BA (Hons) Creative Direction for Fashion

University of the Arts London (UAL)

Bachelor's degree

In London

£ 9,250 VAT inc.

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Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

The BA (Hons) Creative Direction for Fashion course is situated in the School of Media and Communication and focuses on how creative direction is used to communicate messages about and around fashion. In the context of this course, creative direction refers to the strategic use of communication design in order to attract and engage audiences whilst ensuring the intended message is clear and compelling. The impacts of social and cultural trends, globalisation and emerging digital technologies within fashion communication are central to the course.

Facilities

Location

Start date

London
See map
20 John Princes Street

Start date

On request

About this course

Two A Level Passes at Grade C or above; preferred subjects include Art, Design, English, and Maths;
or a Pass Foundation Diploma in Art and Design;
or Merit, Pass, Pass at BTEC Extended Diploma preferred subject Art & Design;
or Pass at UAL Extended Diploma; Access Diploma or ’64 tariff points from the Access to HE Diploma;
or 64 new UCAS tariff points (equivalent to 160 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
or equivalent EU or non-EU qualifications;
And three GCSE passes at grade A*-C.

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Subjects

  • IT
  • Design
  • Design Methodology
  • Communication Training
  • Brands
  • Direction
  • Fashion Business
  • Historical Studies
  • Fashion Interfaces
  • Communication Placement

Course programme

Course structure


Year one - stage one - level 4 - 120 credits

  • Term one: Introduction to Fashion Communication (20 credits); Visual Communication for Fashion (20 credits)
  • Term two: Introduction to Cultural and Historical Studies (20 credits); Fashion Interfaces: Page and Screen (20 credits)
  • Term three: Fashion Spaces (40 credits)

Year two - stage two - level 5 - 120 credits

  • Term one: Cultural and Historical Studies Option (20 credits); Fashion, Brands and Audiences (20 credits)
  • Term two: Situating Your Practice: Communication Placement / Situating Your Practice: International Study Communication / Situating Your Practice: Simulated Professional Practice (40 credits)
  • Term three: Research Methods for Creative Direction for Fashion (20 credits); Future Directions (20 credits)

Third year - stage three - level 6 - 120 credits

  • Term one: Final Major Project: Research and Development (20 credits)
  • Terms one and two: Cultural and Historical Studies Dissertation (40 credits)
  • Term two and three: Final Major Project: Production and Evaluation (60 credits)


Students on this course might be invited to participate in study trips. This may involve, for example, visits to key areas of capital cities, factories, stores and museums. Attendance on these trips is not compulsory but recommended. Details regarding timings and costs will be issued closer to the relevant trips.

Additional information

FEES & FUNDING

Home / EU fee

£9,250 TBC

This applies for the 2018/19 academic year.


Tuition fees for undergraduate degree courses have been set at £9,250 per year for full-time study. This applies from the 2017/18 academic year, subject to changes in the law. Tuition fees may increase in future years for new and continuing students, in line with an inflationary amount determined by government. Please visit our Undergraduate tuition fees page for more information.


International fee

£19,350

This applies for the 2018/19 academic year.


Additional costs

In addition to tuition fees you are very likely to incur additional costs such as travel expenses and the cost of materials. Please read the information on our additional costs page.

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BA (Hons) Creative Direction for Fashion

£ 9,250 VAT inc.

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