BA (Hons) Football Business & Media

This degree provides UCFB students with an insight into how public relations and journalism relate to the business of football and the wider sports industry with career opportunities as wide and varied as media and marketing manager, digital media executive, social media strategist, video service manager, videographer, football data analyst and match day commentator. Graduates have the ability to rise to senior managerial roles due to the management aspect of the degree.

The minimum academic requirement for the degree course with Integrated Foundation Year is a 64 UCAS point score under the new UCAS tariff system.

UCFB brings senior figures from organisations such as Sky, BBC, ITV, talkSPORT and governing bodies to work with our students and provide them with important insights in to how the media really works in order to supplement the teachings from UCFB’s own industry professionals and experienced media academics.

The media pathways explore the many facets of media communications and develop your understanding of the interconnected relationship between industry stakeholders. You will also gain an understanding of football business and media by introducing international football business models and management concepts, business planning, contemporary issues and public relations events strategy. There will be opportunities to develop your practical application of how football brands communicate to their audiences through PR related activity.