BA (Hons) Graphic Branding and Identity

Content

You will gain valuable insights into all aspects of the subject from its historical, social, cultural and commercial contexts, through design practice relating to brand and identity expression. In addition, you'll have access to the College’s extensive range of resources; from printmaking and letterpress to moving image and digital media.

The course is designed to produce strategic thinkers and creative communicators who will become significant professional practitioners within this expansive industry.

The following features give the course a distinctive identity and help to ensure that we are offering a unique, exclusive and exciting experience for you, including:

• Practical projects and technical workshops, designed to enable you to choose and develop the right message, to the right audience, at the right time and using the right media.
• The course will allow you to place graphic branding in the context of graphic design, branded spaces and interiors, packaging, moving image, advertising and narrative storytelling. It is designed to encourage innovation and initiative.
• Your practice will be supported and informed by theory associated with the subject, which places it within an historical, cultural and social context.
• Collaboration - This combination of practical and theoretical exploration and understanding is further supported by live projects and collaborative involvement with industry.
• Strategy and brand planning - The course will introduce you to strategic and brand planning, combined with design principles associated with a broad range of media. The second year will consolidate and expand on design and brand expression, while encouraging individual and collaborative working and engagement with theoretical aspects of the subject, all within an exploratory context.
• Your final year will allow you to pursue your own interests and direction through supported independence. It will provide you with confidence to choose your future path within the industry, or progress onto postgraduate study.

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Monday 24 September – Friday 7 December 2018

Monday 7 January – Friday 15 March 2019

Monday 15 April – Friday 21 June 2019

Course units

In common with all courses at University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Graphic Branding and Identity qualification, you need to accumulate a total of 360 credits.

Units summary:

• Introduction to Graphic Branding and Identity (20 credits)
• Design Principles (40 credits)
• Brand Narratives (20 credits)
• Locating Practice 1: Graphic Branding and Identity (20 credits)
• Contextual and Theoretical Studies 1 (20 credits)

Units summary:

• Brand Futures (40 credits)
• Collaborative Project (20 credits)
• Brand Expression (20 credits)
• Locating Practice 2: Graphic Branding and Identity (20 credits)
• Contextual and Theoretical Studies 2 (20 credits)

The Diploma in Professional Studies is an optional placement year in industry between the second and third year of the course. It is a managed year of professional experience largely undertaken in the design profession in a variety of national and international locations.

Successful candidates are selected on a competitive basis from academic performance and studentship, successful completion of the DPS bridging studies and by portfolio and proposal.

Please view the Diploma in Professional Studies Programme Specification (PDF - 164KB) for more details.

There are two pathway options in term one and two of Year 3. One route involves an 8,000 – 10,000 word piece of written work (Route A), or the other route combines a 4,000 – 5,000 word piece of written work plus a Self-Initiated Project (Route B).

Units summary:

Route A:

• Contextual and Theoretical Studies 3 (Route A) (40 credits)
• Industry Practice (20 credits)
• Major Project Studio (60 credits)

Route B:

• Contextual and Theoretical Studies 3 (Route B) (20 credits)
• Industry Practice (20 credits)
• Major Project Studio (60 credits)
• Self-Initiated Project (Route B) (20 credits)

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.

‌BA Graphic Branding and Identity Programme Specification 2017/18 (PDF - 151KB)

Staff Course Leader

Alison Barnes

Katy Oswald

Andrew Slatter

Dr. Mark Ingham, Dr. Ian Horton