Fashion Marketing BA (Hons)

The BA (Hons) Fashion Marketing offers a unique blend of strategic fashion marketing content with specialist knowledge in areas including fashion communications, branding, buying and fashion show production. This programme will develop you as an innovative, visionary marketer with an excellent understanding of fashion marketing and promotion. You will build your understanding of the contemporary and historical issues in fashion as well as the design and cultural contexts in which fashion marketing operates. Combining marketing and promotion theory, with analysis of market information, you will develop innovative marketing solutions to become media-savvy with the ability to work autonomously on a wide range of fashion marketing projects. You will have the opportunity to undertake practical projects and work with students on other fashion design programmes to produce fashion shows, events and photo shoots. Our recent fashion show, ‘Sustainable Fashion’, was produced by Fashion Marketing students and featured outfits designed by our Fashion Design students to support the Blue Cross, a pet charity which helps sick, injured and homeless pets. The event showcased clothes that had been given a ‘second chance’ via the catwalk to highlight that pets should not be viewed as disposable commodities or ‘fashion breeds’. Register for an Open Day Why should I choose this programme? This programme offers the skills and knowledge you need to succeed in the competitive, fast-paced world of international fashion design. Our vibrant fashion department is situated at the heart of the London fashion industry. You will be taught by fashion professionals and academic specialists who reflect a wide range of  contemporary fashion and current industry practice. In addition to being perfectly placed in a fashion capital of the world, you will benefit from small class sizes and quality...