BA (Hons) Marketing

Hertfordshire International College
5.0
5 reviews
  • I had few problems but everything got sorted. It was fun to be here.
    ← | →
  • The university is definitely worth recommendable. Be yourself and have fun as the university doesn't offer much.
    ← | →
  • I was a part of amazing and knowledge enhancing lectures which are incoperated with lots of industry experience.
    ← | →

Bachelor's degree

In Hatfield

Price on request

The best Marketing Operations courses

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Description

  • Type

    Bachelor's degree

  • Location

    Hatfield

  • Duration

    3 Years

  • Start date

    September

Marketing is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.

Facilities

Location

Start date

Hatfield (Herefordshire)
See map
University of Hertfordshire (College Lane Campus), Hatfield AL10 9AB, UK

Start date

SeptemberEnrolment now open

About this course


The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.You will get to work on live industry projects using real data and working with businesses and charities across the UK.The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skillsAll students have the option to study abroad and learn or develop language skills to give you an edge in the job market.You will develop key marketing and communications skills at a leading international business facing University.


Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing graduates are in work or full time study after 6 months.


96-112 UCAS points

As this course is accredited by the Chartered Institute of Marketing, you have the opportunity to study for CIM professional qualifications. The course also offers value exemptions from a variety of CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing has commended Hertfordshire Business School on numerous occasions for the success of the students studying CIM qualifications alongside their course.

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Reviews

5.0
excellent
  • I had few problems but everything got sorted. It was fun to be here.
    ← | →
  • The university is definitely worth recommendable. Be yourself and have fun as the university doesn't offer much.
    ← | →
  • I was a part of amazing and knowledge enhancing lectures which are incoperated with lots of industry experience.
    ← | →
100%
4.9
excellent

Course rating

Recommended

Centre rating

Student

5.0
03/11/2018
What I would highlight: I had few problems but everything got sorted. It was fun to be here.
What could be improved: -
Would you recommend this course?: Yes

Student

5.0
06/08/2018
What I would highlight: The university is definitely worth recommendable. Be yourself and have fun as the university doesn't offer much.
What could be improved: -
Would you recommend this course?: Yes

Student

5.0
22/06/2018
What I would highlight: I was a part of amazing and knowledge enhancing lectures which are incoperated with lots of industry experience.
What could be improved: -
Would you recommend this course?: Yes

Student

5.0
04/04/2018
What I would highlight: I love being a part of Hertfordshire university, although Hatfield city is a disappointment. The university is just fantastic to be and has great accomodations. Facilities can be improved a lot.
What could be improved: -
Would you recommend this course?: Yes

Luca Rossi

5.0
07/09/2017
What I would highlight: Wifi is not good, it breaks a lot and at time during holidays it's off. And, you cannot eve connect with your family members. I would recommend the same. Thanks for everything.
What could be improved: nothing to improve
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

This centre's achievements

2022
2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 5 years

Subjects

  • Mandarin
  • Market
  • Marketing
  • Marketing Communications
  • Consumer Behaviour
  • Project
  • Planning
  • Communications
  • Media
  • Marketing Data Analysis

Course programme

Work Placement

As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise the chance of securing a relevant placement.

Structure

 Level 4

 Core Modules
  • Introduction to Marketing Communications - 15 Credits
  • Marketing Data Analysis - 15 Credits
  • Economics for Business - 15 Credits
  • Professional Development for Marketers - 30 Credits
  • Principles of Marketing (CIM) - 15 Credits
  • Foundations of Economics for Marketers - 15 Credits
Optional
  • Creativity, Technology and Innovation - 15 Credits
  • Global Perspectives in Business - 15 Credits
  • Digital Marketing Essentials - 15 Credits
  • Mandarin Route A - 4a - 15 Credits
  • Mandarin Route A - 4b - 15 Credits
  • French Route C - 4a - 15 Credits
  • French Route C - 4b - 15 Credits
  • French Route A - 4a - 15 Credits
  • French Route A - 4b - 15 Credits
  • French Route B - 4a - 15 Credits
  • French Route B - 4b - 15 Credits
  • German Route C - 4a - 15 Credits
  • German Route C - 4b - 15 Credits
  • German Route A - 4a - 15 Credits
  • German Route A - 4b - 15 Credits
  • German Route B - 4a - 15 Credits
  • German Route B - 4b - 15 Credits
  • Japanese Route A - 4a - 15 Credits
  • Japanese Route A - 4b - 15 Credits
  • Spanish Route C - 4a - 15 Credits
  • Spanish Route C - 4b - 15 Credits
  • Spanish Route A - 4a - 15 Credits
  • Spanish Route A - 4b - 15 Credits
  • Spanish Route B - 4a - 15 Credits
  • Spanish Route B - 4b - 15 Credits
Level 5

 Core Modules
  • Managing People - 15 Credits
  • Enterprise - 15 Credits
  • Enhancing Employability in Marketing - 15 Credits
  • Strategic Marketing Planning - 15 Credits
  • Product Innovation (International) - 15 Credits
  • Consumer Behaviour - 15 Credits
Optional
  • Services Marketing - 15 Credits
  • Understanding Customers - 15 Credits
  • Business Analysis Tools - 15 Credits
  • French Route A - 5a - 15 Credits
  • French Route A - 5b - 15 Credits
  • Spanish Route A - 5b - 15 Credits
  • French Route B - 5a - 15 Credits
  • French Route B - 5b - 15 Credits
  • Spanish Route B - 5a - 15 Credits
  • Spanish Route B - 5b - 15 Credits
  • German Route A - 5b - 15 Credits
  • German Route A - 5a - 15 Credits
  • German Route B - 5a - 15 Credits
  • German Route B - 5b - 15 Credits
  • German Route C - 5a - 15 Credits
  • German Route C - 5b - 15 Credits
  • Mandarin Route A - 5a - 15 Credits
  • Mandarin Route A - 5b - 15 Credits
  • French Route C - 5a - 15 Credits
  • French Route C - 5b - 15 Credits
  • Spanish Route C - 5b - 15 Credits
  • Spanish Route A - 5a - 15 Credits
  • Italian Route A - 5a - 15 Credits
  • Spanish Route C - 5a - 15 Credits
  • Japanese Route A - 5b - 15 Credits
  • Japanese Route A - 5a - 15 Credits
Level 6

 Core Modules
  • Business to Business Marketing - 15 Credits
  • Global Marketing Ethics and Culture - 15 Credits
  • Strategic Brand Management - 15 Credits
  • Market and Social Research - 30 Credits
  • Contemporary Issues in Marketing - 15 Credits
Optional
  • Industrial Placement Sem B only - 0 Credits
  • Industrial Placement Year - 0 Credits
  • Placement Study Abroad (South East Asia) - 0 Credits
  • Business and Commercial Awareness - 15 Credits
  • Placement Study Abroad (North America) - 0 Credits
  • Placement Study Abroad (Australia) - 0 Credits
  • Placement Study Abroad A (Europe) - 0 Credits
  • Placement Study Abroad B (Europe) - 0 Credits
  • Placement Study Abroad (Europe) - 0 Credits
  • Industrial Placement (Semester A) - 0 Credits
  • Forecasting Methods for Managers - 15 Credits
  • Dissertation - Marketing - 30 Credits
  • Small Business and Entrepreneurship - 30 Credits
  • Sales and Key Account Management - 15 Credits
  • Managing Media and Communications - 30 Credits
  • Research Methods - 0 Credits
  • Industry Practice in Marketing - 15 Credits
  • Advanced Integrated Marketing Internship - 30 Credits
  • French Mini Project - 15 Credits
  • German Mini Project - 15 Credits
  • Spanish Mini Project - 15 Credits
  • German Project - 30 Credits
  • French Route A - 6a - 15 Credits
  • French Route A - 6b - 15 Credits
  • Spanish Route A - 6a - 15 Credits
  • Spanish Route A - 6b - 15 Credits
  • French Route B - 6b - 15 Credits
  • French Route B - 6a - 15 Credits
  • Spanish Route B - 6b - 15 Credits
  • German Route A - 6a - 15 Credits
  • German Route A - 6b - 15 Credits
  • German Route B - 6a - 15 Credits
  • German Route B - 6b - 15 Credits
  • Mandarin Route A - 6a - 15 Credits
  • Mandarin Route A - 6b - 15 Credits
  • French Route C - 6a - 15 Credits
  • French Route C - 6b - 15 Credits
  • Spanish Route C - 6a - 15 Credits
  • Spanish Route C - 6b - 15 Credits
  • Italian Route A - 6a - 15 Credits
  • Italian Route A - 6b - 15 Credits
  • Spanish Route B - 6a - 15 Credits
  • Italian Route B - 6a - 15 Credits
  • Italian Route B - 6b - 15 Credits
  • Japanese Route A - 6a - 15 Credits
  • Japanese Route A - 6b - 15 Credits
  • German Route C - 6a - 15 Credits
  • German Route C - 6b - 15 Credits

Additional information

International fee

 £11950 for the 2018/2019 academic year

See related categories

  • Consumer Behaviour Undergraduate Degrees
  • Undergraduate Degrees in England
  • Marketing Operations Undergraduate Degrees
  • Distance learning Marketing Operations Undergraduate Degrees
  • Undergraduate Degrees in Herefordshire
  • Undergraduate Degrees in Hatfield
  • Hertfordshire International College Undergraduate Degrees

BA (Hons) Marketing

Price on request

The best Marketing Operations courses

See all

See all