BA (Hons) Marketing
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I had few problems but everything got sorted. It was fun to be here.
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The university is definitely worth recommendable. Be yourself and have fun as the university doesn't offer much.
← | →
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I was a part of amazing and knowledge enhancing lectures which are incoperated with lots of industry experience.
← | →
Bachelor's degree
In Hatfield
Description
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Type
Bachelor's degree
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Location
Hatfield
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Duration
3 Years
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Start date
September
Marketing is an exciting, dynamic and multi-focused discipline. This course will provide you with a broad perspective, covering subjects such as principles of marketing, strategic planning, consumer behaviour, enterprise, brand and media communications and market research. It will prepare you to work successfully in the sector whether you wish to set up your own business or join a small or a large enterprise. During this degree, you’ll have the opportunity to study for a professional qualification with the Chartered Institute of Marketing (CIM), significantly enhancing your career prospects. In the First Year, students are given the opportunity to become Affiliate Members of CIM and study for a first CIM award.
Facilities
Location
Start date
Start date
About this course
The course is professionally accredited by the Chartered Institute of Marketing and gives you chances to study professional qualifications.You will get to work on live industry projects using real data and working with businesses and charities across the UK.The course gives you the opportunities to do a work placement in SMEs or large corporations, developing key employability skillsAll students have the option to study abroad and learn or develop language skills to give you an edge in the job market.You will develop key marketing and communications skills at a leading international business facing University.
Graduates have found employment in fields such as marketing, sales, advertising, marketing agencies, market research, merchandising and B2B marketing. Our graduates can leave with key employability, enterprise and strong interpersonal skills. The average salary six months after graduating is £20,000 rising to an average of £26,000 after 40 months. 92% of BA(Hons) Marketing graduates are in work or full time study after 6 months.
96-112 UCAS points
As this course is accredited by the Chartered Institute of Marketing, you have the opportunity to study for CIM professional qualifications. The course also offers value exemptions from a variety of CIM qualifications through the Graduate Gateway. The Chartered Institute of Marketing has commended Hertfordshire Business School on numerous occasions for the success of the students studying CIM qualifications alongside their course.
Reviews
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I had few problems but everything got sorted. It was fun to be here.
← | →
-
The university is definitely worth recommendable. Be yourself and have fun as the university doesn't offer much.
← | →
-
I was a part of amazing and knowledge enhancing lectures which are incoperated with lots of industry experience.
← | →
Course rating
Recommended
Centre rating
Student
Student
Student
Student
Luca Rossi
This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 7 years
Subjects
- Mandarin
- Market
- Marketing
- Marketing Communications
- Consumer Behaviour
- Project
- Planning
- Communications
- Media
- Marketing Data Analysis
Course programme
As with all courses at Hertfordshire Business School, you can undertake a paid work placement in a UK or International business. During this time you will be employed by a business and will be subsequently paid. The Careers, Employment and Enterprise team based on the campus can help you find and tailor applications to maximise the chance of securing a relevant placement.
Level 4
Core Modules
- Introduction to Marketing Communications - 15 Credits
- Marketing Data Analysis - 15 Credits
- Economics for Business - 15 Credits
- Professional Development for Marketers - 30 Credits
- Principles of Marketing (CIM) - 15 Credits
- Foundations of Economics for Marketers - 15 Credits
- Creativity, Technology and Innovation - 15 Credits
- Global Perspectives in Business - 15 Credits
- Digital Marketing Essentials - 15 Credits
- Mandarin Route A - 4a - 15 Credits
- Mandarin Route A - 4b - 15 Credits
- French Route C - 4a - 15 Credits
- French Route C - 4b - 15 Credits
- French Route A - 4a - 15 Credits
- French Route A - 4b - 15 Credits
- French Route B - 4a - 15 Credits
- French Route B - 4b - 15 Credits
- German Route C - 4a - 15 Credits
- German Route C - 4b - 15 Credits
- German Route A - 4a - 15 Credits
- German Route A - 4b - 15 Credits
- German Route B - 4a - 15 Credits
- German Route B - 4b - 15 Credits
- Japanese Route A - 4a - 15 Credits
- Japanese Route A - 4b - 15 Credits
- Spanish Route C - 4a - 15 Credits
- Spanish Route C - 4b - 15 Credits
- Spanish Route A - 4a - 15 Credits
- Spanish Route A - 4b - 15 Credits
- Spanish Route B - 4a - 15 Credits
- Spanish Route B - 4b - 15 Credits
Core Modules
- Managing People - 15 Credits
- Enterprise - 15 Credits
- Enhancing Employability in Marketing - 15 Credits
- Strategic Marketing Planning - 15 Credits
- Product Innovation (International) - 15 Credits
- Consumer Behaviour - 15 Credits
- Services Marketing - 15 Credits
- Understanding Customers - 15 Credits
- Business Analysis Tools - 15 Credits
- French Route A - 5a - 15 Credits
- French Route A - 5b - 15 Credits
- Spanish Route A - 5b - 15 Credits
- French Route B - 5a - 15 Credits
- French Route B - 5b - 15 Credits
- Spanish Route B - 5a - 15 Credits
- Spanish Route B - 5b - 15 Credits
- German Route A - 5b - 15 Credits
- German Route A - 5a - 15 Credits
- German Route B - 5a - 15 Credits
- German Route B - 5b - 15 Credits
- German Route C - 5a - 15 Credits
- German Route C - 5b - 15 Credits
- Mandarin Route A - 5a - 15 Credits
- Mandarin Route A - 5b - 15 Credits
- French Route C - 5a - 15 Credits
- French Route C - 5b - 15 Credits
- Spanish Route C - 5b - 15 Credits
- Spanish Route A - 5a - 15 Credits
- Italian Route A - 5a - 15 Credits
- Spanish Route C - 5a - 15 Credits
- Japanese Route A - 5b - 15 Credits
- Japanese Route A - 5a - 15 Credits
Core Modules
- Business to Business Marketing - 15 Credits
- Global Marketing Ethics and Culture - 15 Credits
- Strategic Brand Management - 15 Credits
- Market and Social Research - 30 Credits
- Contemporary Issues in Marketing - 15 Credits
- Industrial Placement Sem B only - 0 Credits
- Industrial Placement Year - 0 Credits
- Placement Study Abroad (South East Asia) - 0 Credits
- Business and Commercial Awareness - 15 Credits
- Placement Study Abroad (North America) - 0 Credits
- Placement Study Abroad (Australia) - 0 Credits
- Placement Study Abroad A (Europe) - 0 Credits
- Placement Study Abroad B (Europe) - 0 Credits
- Placement Study Abroad (Europe) - 0 Credits
- Industrial Placement (Semester A) - 0 Credits
- Forecasting Methods for Managers - 15 Credits
- Dissertation - Marketing - 30 Credits
- Small Business and Entrepreneurship - 30 Credits
- Sales and Key Account Management - 15 Credits
- Managing Media and Communications - 30 Credits
- Research Methods - 0 Credits
- Industry Practice in Marketing - 15 Credits
- Advanced Integrated Marketing Internship - 30 Credits
- French Mini Project - 15 Credits
- German Mini Project - 15 Credits
- Spanish Mini Project - 15 Credits
- German Project - 30 Credits
- French Route A - 6a - 15 Credits
- French Route A - 6b - 15 Credits
- Spanish Route A - 6a - 15 Credits
- Spanish Route A - 6b - 15 Credits
- French Route B - 6b - 15 Credits
- French Route B - 6a - 15 Credits
- Spanish Route B - 6b - 15 Credits
- German Route A - 6a - 15 Credits
- German Route A - 6b - 15 Credits
- German Route B - 6a - 15 Credits
- German Route B - 6b - 15 Credits
- Mandarin Route A - 6a - 15 Credits
- Mandarin Route A - 6b - 15 Credits
- French Route C - 6a - 15 Credits
- French Route C - 6b - 15 Credits
- Spanish Route C - 6a - 15 Credits
- Spanish Route C - 6b - 15 Credits
- Italian Route A - 6a - 15 Credits
- Italian Route A - 6b - 15 Credits
- Spanish Route B - 6a - 15 Credits
- Italian Route B - 6a - 15 Credits
- Italian Route B - 6b - 15 Credits
- Japanese Route A - 6a - 15 Credits
- Japanese Route A - 6b - 15 Credits
- German Route C - 6a - 15 Credits
- German Route C - 6b - 15 Credits
Additional information
£11950 for the 2018/2019 academic year
BA (Hons) Marketing