BA (Hons) Public Relations

Bachelor's degree

In London

£ 9,250 VAT inc.

Description

  • Type

    Bachelor's degree

  • Location

    London

  • Duration

    3 Years

Course summaryCourse detailHow to applyFees and fundingCareers and alumniPrepare for a successful career in the growing and dynamic Public Relations (PR) industry. Discover how brands communicate ideas, products and services to diverse audiences, and how reputations are formed and maintained in a digital environment.ABOUT THIS COURSEThis course is strongly linked to industry, and taught by a team of public relations experts who also advise commercial clients.You will explore public relations as a force in the 21st century and its relationship to marketing and advertising.Learn key skills for building relationships in media relations, social media, event management, political communication.OPEN DAYSThe next Open Day for this course will be held on:Saturday 18 NovemberSaturday 9 DecemberBook your place now!LATEST NEWSPreviousNextBA (Hons) Public Relations students meet the industry10 reasons studying Public Relations will give you a head-start in today’s worldLCC’s free Festival of Journalism and Art explores experimentation and creativity in journalismCuriosity made the PR proView all news

Facilities

Location

Start date

London
See map
Elephant and Castle

Start date

On request

About this course

ENTRY REQUIREMENTSHOME/EU/INTERNATIONALThe course team welcomes applicants from a broad range of backgrounds from all over the world. The course attracts students who apply direct from A-level (or equivalent) or from Foundation Diploma in Art and Design, or other art or design courses, as well as mature students who may have previously worked in industry. The standard minimum entry requirements for this course are:80 UCAS tariff points gained at GCE Advanced (A) Level or equivalent . (A-level subjects studied may include: English; History; Media; Business; Art and Design, or...

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Subjects

  • Teaching
  • Public Relations
  • Marketing
  • Media Relations
  • PR training
  • Advertising
  • Public
  • Industry
  • Social Media
  • Team Training
  • Communication Training
  • Media
  • Marketing Advertising
  • PR

Course programme

Content What to expect

BA (Hons) Public Relations focuses exclusively on public relations and provides you with a comprehensive understanding of how it fits within the wider communications mix. You’ll learn about the essential management of reputation which is at the heart of all successful organisations and how to develop an awareness of the media and communication channels available to you in delivering public relations campaigns. Furthermore, you will be taught how to make the most of your creative ideas in support of organisational goals.

You will gain the skills required for communicating and promoting concepts, products and services to a wide range of audiences. Alongside this, you'll develop the knowledge of social and political affairs required to assist your creative response to the news agenda and more.

Practice in these areas is solidly underpinned by teaching across social, media and cultural theory so that you’ll be able to engage and contribute to the current debates and issues affecting the industry, as well as its many overlapping disciplines: sponsorship, marketing and advertising in the new digital environment.

Public relations is taught at London College of Communication both as a key function within strategic business management processes and as a driving force in society. Housed within the Media School, the course draws on the College’s unique heritage to offer a broad perspective that is inclusive of business and culture. Students leave prepared to deliver real 'added value' to their chosen organisation’s reputation.

The course is part of the Media School and offers a broad perspective of business and culture. Students will leave prepared and ready to add value to their chosen organisation’s reputation.

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Course DatesAutumn term:

Monday 24 September – Friday 7 December 2018

Spring term:

Monday 7 January – Friday 15 March 2019

Summer term:

Monday 15 April – Friday 21 June 2019

Course units

In common with all courses at the University of the Arts London, this course is credit rated. The course is 3 years, levels 4-6. Each year requires you to achieve 120 credit points. To be awarded the BA (Hons) Public Relations qualification, you need to accumulate a total of 360 credits.

Year 1

Units summary:

  • Introduction to Studying Public Relations (20 credits)
  • Creative Public Relations Practice (40 credits)
  • Media and Communication (20 credits)
  • Integrated Marketing Communication and Branding (20 credits)
  • The Business Environment (20 credits)

Year 2

Units summary:

  • Digital Public Relations and Communication (20 credits)
  • Media Relations (20 credits)
  • Planning Public Relations Campaigns (20 credits)
  • Public Relations Professionalism: Work-based Learning (20 credits)
  • Investigating Contemporary Communication (20 credits)
  • Collaborative Unit (20 credits)

Year 3

Units summary:

  • Reputation Management (20 credits)
  • Persuasion and Public Opinion (20 credits)
  • Agency Life (20 credits)
  • Major Project / Dissertation (60 credits)
Course structure

The information outlined is an indicative structure of the course. Whilst we will aim to deliver the course as described on this page, there may be situations where it is desirable or necessary for the University to make changes in course provision, for example, because of regulatory requirements or operational efficiencies, before or after enrolment. If this occurs, we will communicate all major changes to all applicants and students who have either applied or enrolled on the course.

Please note that due to staff research agreements or availability, not all of the optional modules listed may be available every year.

In addition, the provision of course options which depend upon the availability of specialist teaching, or on a placement at another institution, cannot be guaranteed. Please check this element of the course with the course team before making a decision to apply.

Webpage updates

We will update this webpage from time to time with new information as it becomes available. In the meantime, if you have any questions, use our online course enquiry form.

Programme specification

BA Public Relations Programme Specification 2017/18 (PDF - 235KB)

Staff Course Leader

Dr Michal Chmiel

Senior Lecturers

Antonio Marques-Mendes, Gareth Thompson

Associate Lecturers

Riccardo Benzo, Dr Joanne Woodman

Lecturer

Ruth Butah

Programme Director

Adrian Crookes

BA (Hons) Public Relations

£ 9,250 VAT inc.