BA (Hons) Sports Management

Sport is one of the few businesses that is truly global. In every country and on every continent it is played with passion and managed with professionalism. It’s now more important than ever to have a worldwide view of the sports industry and its mechanisms, as well as a sound understanding of its legalities and how to interact with fans and customers.

A career in sports management is both challenging and exciting. Students will learn many operational, financial, marketing, and legal skills required for many management roles at the same time as developing specific and detailed knowledge of complex and contemporary developments in national and global sport.

Your first year will provide a strong foundation in sports business practice, with particular attention to understanding the sports industry, key sports marketing principles and fan and consumer behaviour. From here the programme will advance your knowledge and skills development by focusing on sports-specific organisation management, legal issues in sports governance, entrepreneurship, before the final year teaches you how to engage with contemporary issues in sports management and build specific strategic management competencies.