BackstagePass to Marketing Your Music Career

For musicians who are looking to take their act to the next level, this course will teach you how to organize and plan your own events and festivals, how to create and manage your brand, and how to launch successful crowd-funding campaigns to finance your next project.


We’ll help you to develop an image and build your unique brand identity, show you how to establish relationships with key media and industry figures, and teach you how to create and manage your own PR and media campaigns.

We’ll walk you through all of the steps to planning a successful music event: attracting sponsors, building a team, choosing a venue, managing performers, and executing your vision.


We’ll teach you how to create an effective fundraising campaign to get investment for your next big project, so you can focus on making music.

You don't need a team of PR experts behind you to be successful in the music industry. This course will teach you how to use available resources to promote your act and build your audience and following. Our goal is to help musicians at any level make the transition from Opening Act to Headliner!

Fully accredited by ICOES (International Council for Online Educational Standards).