Become an Entrepreneur: The 8 Step Business Launch!

Welcome to the Programme
Intro
Say hi to your fellow students!
Share your new course with your friends!
Welcome

Step 1: Business Concepts & Target Markets
The First Drop: How to Clarify Your Business Concept
How to Access to Eazl's Concept to Market Tool
Target Market Selection: Visualizing Markets, Segments, and Niches
Audience Ideation: How to Use Constraints and Segments
Are You Building a Two-sided Business? If So, This is for You.
Introducing the CAM System for Prioritizing Audiences
What MIT Found Out about Focus in Entrepreneurship
 [Extra Help] Identifying Chen and Samir's Possible Audiences (Digital Technology)
 [Extra Help] Identifying Kym's Concept and Test Audiences (Retail and Products)
 [Extra Help] How to Use the CAM Market Filtration Tool

Step 2: Market Research
Why 45% of New Companies Fail (or Why Product/Market Fit is Mission #1)
Case Study: Visualizing Chen and Samir's Launch in Two Scenarios
Access to Eazl's Primary Market Research Tool
The Fundamentals of Human-centered Design
Risk Reduction with Three Areas of Primary Research
Interviews are Like Sailboats: Just Steer in the Right Direction
Watch Customers Reveal Strategic Information in Real Interviews
Access to Eazl's Primary Market Research Toolkit
 [Extra Help] LinkedIn® Power Game for Primary Market Research (Rebroadcast)
 [Optional] Watch a Live, Unedited Customer Interview

Step 3: Using Research for Better Business
Three TYPE_IDs of Customer Needs (or “Pain Points”)
 [Optional] Let's Convert Real Market Research into a Needs Map Together
How to Find Customers' Attitudes Regarding Your Business Arena
Visualizing Customer Motivation through Your Purchasing Funnel
 [Selling Complex or Expensive Offerings] Selling to the Buying Center
 [Extra Help] Let's Extract Design and Marketing Needs from Real Audience Research

Step 4: Estimating Value
Athlete or Megatron and the Impact on Your Customer Group (or “Tribe”)
Audience Validation: Three Characteristics of Every Good Target Market
 [Optional] The Meg Media Case Study (an “Athlete” Startup)
 [Optional] The Tanium Case Study (a “Megatron” Startup)
The Peersight Tool: How We Remind Ourselves to Design Human-Centric Products
How to Create Your Customer Persona
 [Extra Help] Let's Use Real Customer Research to Create a Persona Together

Step 5: ProtoTYPE_IDs & Testing
ProtoTYPE_ID Concepting with the ORB System
 [Optional] ProtoTYPE_ID Concepting: The Hire Hero Case Study
Let's Start Building! (or Getting around the Competition and Capital Roadblocks)
 [Prototyping for Services and Experiences] Your MVP as a Service Design
 [Prototyping for Physical Products] 3D Printing and CAD Fundamentals with Henry
 [Prototyping for Digital Products] Designing Your MVP as a Walking Skeleton
Testing Your ProtoTYPE_ID: The Three Big Questions
How to Test Your ProtoTYPE_ID as an MVP
 [Optional] Here are Some of My Favorite MVP Testing Tools
When Your Know Your ProtoTYPE_ID is Ready for It's Big Debut

Step 6: Branding, Pricing & UX
The Real Deal with Branding: What I Wish I'd Have Known
The Four Core Parts of Your Business' New Identity
How to Write a Compelling Business Description
[Optional] Case Study: a Tour of Artisan Access' New Identity
Pricing Strategies for Your New Business
Branding and Customer Loyalty through Experience Design

Step 7: Your First Customers
The Two Startup Sales Strategies (and the One that Usually Won't Work)
Visualizing a How a Startup's Marketing and Sales Activities Work
[Optional] a Quick Intro to Startup Customer Relationship Management (or “CRM”)
How to Approach Your First Group of Customers
The Launch Marketing Suite: Your New Business' First Selling Tool
[Optional] Case Study: a Tour of Artisan Access' Launch Marketing Suite
How to Approach Influencers as Your Second Customer Group
[Extra Help] Troubleshooting when You're Having a Hard Time Attracting Customers

Step 8: Seed Funding
How We Suggest Most Startups Raise a Seed Round
How to Recruit a Lead Advisor to Help Guide Founder(s)
[Optional] Case Study: How Meg Media Recruited Their Lead Advisor
#BeyondBusinessPlans: What Startups Really Need
[Optional] Practical Research Methods for Your Business Case
[Optional] Let's Draft Your First Financial Forecast Together
How to Design a Seed Round that Really Works [Contract Template Here]

Step 9: Bonus Tutorials
Lean Branding I: Crafting Kym's Business Name
Lean Branding II: Developing the Artisan Access Color Palette
Lean Branding III: Creating a Typography Package for Free
Lean Branding IV: Designing a Cool, Inexpensive Logo
Lean Branding V: Writing Artisan Access' Public-facing Business Description