Biomedical and Molecular Sciences with Marketing MSc
Master
In Dundee
Description
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Type
Master
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Location
Dundee (Scotland)
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Duration
12 Months
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Start date
September
Pharmaceuticals and the products of biotechnology have a positive impact on the lives of millions of people around the world, offering new and improved treatments for many diseases. The biotechnology and biopharmaceutical industries which lie behind these advances offer a variety of rewarding career opportunities. For many of the jobs in such companies, it is important to have both a solid grounding in research and industry standards and a strong understanding of the business side of these vibrant industries.
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Start date
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About this course
You will learn about modern marketing practices relating to search, mobile campaigns, online publishing, content strategy, crowding, digital planning and strategy, and how to apply these in a biotechnology industry.
The knowledge and skills you’ll develop in research will be supplemented by the business acumen you’ll gain through our business modules and the entrepreneurship elements of the course. Depending on your module choices, you will explore leadership and decision making, international business strategy, marketing, strategic and organisational management, and business start-ups – areas of particular importance in the biotech and biopharmaceutical sector.
You’ll also have the opportunity to develop your business skills during a bio-business project, where you will focus your business ideas on a promising bioscience research development, allowing you to apply what you have learned to a real life project.
Our courses provide the framework which can set you on the path to careers embracing options such as clinical trial coordination, regulatory affairs, marketing, management, commercial practice and entrepreneurship. Our graduates can expect to work in small and large multinational companies in the biosciences sphere, or to continue in academic research.
Applicants should normally have, or expect to have, a first or upper second class BSc honours degree or an equivalent qualification in a scientific discipline in the field of biological, biochemical or biomedical sciences.
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Subjects
- Marketing
- Biotechnology
- Biomedical
- Scientific
- Therapeutics
- Bio-business
- Digital Marketing
- Brand Media
- Media
- Cell Biology
- Disease
Course programme
- BS51009 - Scientific Method and Skills
- BS52008 - Project Proposal and Associated Skills
- BS52009 - Therapeutics
- BS53003 - MSc Bio-business Research Project
- BU52025 - Brand Media and Digital Marketing
- BS51007 - Cell Biology and Disease
- BS51008 - Molecular Basis of Diseases: Genetics, Epigenetics and Genomics
- BU51015 -Principles of Marketing as Creative Practice
- BU51017 - Customer Experience Design
- Lectures
- Workshops
- Talks by invited speakers
- Journal clubs
- Demonstration and practical classes
- Bio-business research project
- A mixture of online coursework and exam-based assessments including:
- Patient case studies linked to analysis of research papers
- Oral presentations
- Multiple choice questions
- Scientific writing exercises
- Poster presentations
- Mock job application
- Data analysis exercises
- Focussed business research report
- Business plan or critique of future innovation opportunities
Additional information
Biomedical and Molecular Sciences with Marketing MSc