Brand Building for Startups: How to Win Consumer Mind

StudyPlex

Short course

Online

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Description

  • Type

    Short course

  • Methodology

    Online

  • Start date

    Different dates available

"This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:

>>> win consumers’ heart by defining key drivers

>>> win in competition by being outstanding and differentiated

>>> make sure your brand is highly recognized and remembered.

FOCUS! FOCUS! This course mainly focuses on building brand equity and perception in consumers’ minds and all related to Brand health.

The course is divided into 4 sections.

Section 1 will introduce the importance of brand, brand building, and the unique value proposition of the course.

Section 2 is to define where to play in terms of study. It means what concepts you MUST know and understand clearly to build strong brand equity.

Section 3 will show you how to win consumer mind practically. It means how you apply part 2 in the real business rather than just learning theory.

Section 4 will show you how to prepare for the launch of the brand practically with a low budget.

Who this course is for:

Start-up owners who want to find out their way to differentiate their business in the first stage
Entrepreneurs getting started with their project and want to know how to manage brand development, brand building, and brand management tasks
Small & Medium enterprises willing to create their brand
Brand Managers & Marketing Managers who are challenged to demonstrate the brand asset in business value.
Students
Reasons to Believe:

Ryan Holmes had 10-year experience in brand strategy, brand development and brand building with leading brands including OMO Detergent (revenue: 250 million EUR in 2013), 0 Degree Green Tea (revenue: 200 million USD in 2015), Number 1 Energy Drink (100 million USD in 2012).
He successfully led over 20 new product launches for corporates and 5 new business launches for his own startups."

Facilities

Location

Start date

Online

Start date

Different dates availableEnrolment now open

About this course

CPD & IPHM Certified - MCQ Exam & Tutor Support

This course is suitable for all skill levels and backgrounds. Whether you want to advance your career prospects, learn a new skill, or broaden your educational horizons this course will help you to gain a solid understanding of the core competencies required to drive a successful career in your chosen industry.

"Academic
The course is open to students of all academic backgrounds aiming to enhance their skills.

Age
At Study Plex, we invite everyone to learn. This course is open to anyone aged 16 and over.

Eligibility
If you have a basic grasp of English, numeracy and ICT, you will be eligible to enrol."

"CPD and IPHM Accredited Certificate of Achievement
Grow your career by earning CPD and IPHM accredited certificate of achievement and add extra value to your CV. On successful completion of this course, you will be eligible to order your CPD and IPHM accredited certificate of achievement (dual certificate) to demonstrate your new skills. You can also share this certificate with prospective employers and your professional network. The CPD and IPHM accredited certificate of achievement (dual certificate) can be obtained in PDF format at the nominal fee of £12; there is an additional fee to get a printed copy certificate which is £39.

Endorsed Certificate from Quality Licence Scheme
On successful completion of the course assessment, you will be eligible to order the Endorsed Certificate by Quality Licence Scheme. The Quality Licence Scheme is a brand of the Skills and Education Group, a leading national awarding organisation for providing high-quality vocational qualifications across a wide range of industries. This will provide you with a competitive edge in your career add extra value to your CV. You can also share this certificate with prospective employers and your professional network which will help you to drive a successful career in your chosen industry. There is a Quality Licence Scheme endorsement fee to obtain an endorsed certificate which is £85."

Our customer support team will contact you within 48hrs.

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 2 years

Subjects

  • Equity
  • Brand Management

Course programme

" Introduction Introduction Why is Brand So Important Today Course Differentiation & Course Outline What You should Know - Key Concepts What is a Brand Brand Management Brand Development Brand Building Brand Equity Index Model Types of Researches Related to Brand Building Key attributes – Unmet needs – Motivators – Key Drivers Brand Experience How to Win. How To Get a Big Picture To Win How to Define Thought Process – Part 1: Model How to Define Thought Process – Part 2: Shopping Behavior How To Define Thought Process – Part 3: Examples How To Understand And Analyze The Key Drivers How To Conduct Surveys By Yourself How To Discover Unmet Needs and Prioritize Attributes How To Define Unique Value Proposition How to Materials Before lunch With Limited Budget How To Name Your Brand Effectively How To Use Color To Win Consumers’ Attention"

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Brand Building for Startups: How to Win Consumer Mind

£ 10 VAT inc.

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