Branding Course
Course
Online
Description
-
Type
Course
-
Level
Intermediate
-
Methodology
Online
-
Class hours
200h
-
Duration
Flexible
-
Start date
Different dates available
Your brand is the vehicle that propels your product or service into your customer’s lives, and into their hearts. This Branding Course will get you started on the road to creating a perfect brand. A good brand is much more than an attractive image combined with some witty type. Your brand must reflect the heart and soul of your product, and offer a promise that you can live up to.
This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Accredited certificate from Ofqual's registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.
Important information
Price for Emagister users: On course completion students can claim accredited certificate by paying £89 accreditation fee. Certificate postal charges will be £9.
Facilities
Location
Start date
Start date
About this course
There is no particular entry requirement. We do not ask for any previous qualification or experience. Students of all age and academic background can enrol on this course.
Reviews
Subjects
- Product Innovation
- Production Logistics
- Branding
- Product Development
- Materials
- Product Quality
- Production Quality
- Product Design
- Products Retail
- Production planning
- Product Branding
Teachers and trainers (1)
STS Tutor
Tutor
Course programme
Creating and Managing your Corporate Brand (Online Training Course)
What Will Students Learn?
- Define what a brand is and what branding is about
- Define various types of brand architecture and brand extension
- Identify your brand’s products, its features, and their values
- Write a mission, vision, and style statement for a brand
- Describe the basics of positioning a brand
- Understand the basics of creating a visual identity, including a brand name, slogan, and logo
- Help your employees live the brand by empowering them to be ambassadors and creating strong brand touch points
- Effectively plan an internal and external brand launch
- Monitor and evaluate your brand, and understand how to respond to the results
Course Syllabus
Unit 1
What is branding?
The unit 1 covers the following topics:
- What is a Brand?
- Characteristics of a Strong Brand
- Identifying Your Products and Features
- Creating a Mission Statement
- Creating a Vision of the Future
Unit 2
Positioning Your Brand
The unit 2 covers the following topics:
- Writing a Style Statement
- Developing a Brand Name and Slogan
- Creating a Visual Identity
- Understanding Touch points
- Launching Your Brand
Unit 3
Performing a SWOT Analysis
The unit 3 covers the following topics:
- Measuring Brand Health with a Balanced Scorecard
- Middleton’s Brand Matrix
- Interpreting Evaluation Results
- Understanding Brand Architecture
- Understanding Brand Extension
Course Benefits:
- Full Tutor Support
- Self paced, no fixed schedules
- Available to students anywhere in the world
- 24/7 Access to the LMS ( Learning Management System )
- Easy to understand quality e-learning study materials
- The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
- Online course materials
- Question papers
- Additional Supporting Material
- Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Staff Training Solutions you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress.
Branding Course