Briefing Design / Creative Work
Course
Inhouse
Description
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Type
Workshop
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Methodology
Inhouse
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Duration
1 Day
This workshops looks at the practicalities of effective briefing and why it sometimes goes so wrong. It provides delegates with a briefing framework and a checklist to ensure objectives are met. It also shows how to make the most of a Creative Strategy and why this is so key. Suitable for: Junior marketers, product, sector, category marketers, sales promotion and marketing communication staff and anyone responsible for briefing design / creative work
Reviews
Course programme
How to make sure you get what you want from your creatives and avoid just a ‘beauty parade’.
Why should you attend?
- To learn how to write and verbally brief designers/ creatives so that you never get any unpleasant shocks
- To understand how to evaluate the designers work and interpret it in light of your brand / communication objectives
- To appreciate the role and importance of a well crafted Creative Strategy
- To learn how to handle and negotiate with designers and creatives for the benefit of all
Key content
Unit 1- How to write a successful design brief: content, style and explicit requirements
- Selecting and instructing design/creative agencies
- Evaluating and interpreting the results in light of business objectives (not just which one you like the best!)
- How to develop a creative strategy
- How to determine successful and relevant communications objectives
- Implementation – design through to finished materials, costs, timings etc
- Handling and negotiating with creatives, dealing with problems and rush-jobs
Duration
9.30am to 4.30pm
Briefing Design / Creative Work