Course not currently available

BSc (Honours) International Events Management with Experiential Marketing

Sheffield Hallam University

Course

In Sheffield ()

Price on request

The best Project Planning courses

See all

See all

Description

  • Type

    Course

Course description
What you study
This course gives you the skills to develop a successful career in the experiential marketing and events industry. You gain knowledge and understanding of events management, and learn
• to create and deliver memorable event experiences, both physically and virtually
• to deliver business value for your bosses and clients
• to design and deliver persuasive pitches
• the essential aspects of planning and delivering safe and effective events.
You also gain broader analytical, business and personal skills that are applicable to a range of career paths within the events and experiential marketing sector.
How you learn
You learn by taking part in seminars and workshops, by attending lectures and by completing projects. Field trips, site visits and work with organisations help to bring your learning to life with practical examples.
From year one, you have access to work experience opportunities across various event sectors. In year two, your employability skills are embedded through our applied event operations module, where you undertake work experience guided by personal tutors.
During year two, you also gain an understanding of the international business environment, people management and important legal and operational issues for events. You go on to develop and pitch your own experiential event concept and mirror the real world experience of marketing event professionals. You explore PR and the growing domination of social media, and how there is so much more than just the event itself to manage.
In the final year, you design and deliver your own experiential marketing event for a real life client. This is a chance to showcase your professional skills and enhance your CV to impress future employers. You also complete your own research project exploring your chosen area of experiential marketing events, supported by our experienced teaching team with expertise in your area.
Work placements in the UK and...

About this course

Prepare for your career on this unique course developed with award-winning events professionals.

Entry requirements
2017 entry requirements
Normally, five GCSEs at grade C or grade 4 or above including English language and mathematics, plus one of the following
• 112 UCAS Points, including at least 64 points from two A Levels or equivalent BTEC National Qualifications We accept AS levels and general studies
Or
• 96 UCAS Points from three A Levels or equivalent BTEC National Qualifications . We accept general studies.
New UCAS tariff points system for courses starting from September 2017. This is significantly different to the current points system and uses an alternative...

Questions & Answers

Add your question

Our advisors and other users will be able to reply to you

Fill in your details to get a reply

We will only publish your name and question

Reviews

Subjects

  • Business Environment
  • Options
  • Design
  • Marketing
  • PR training
  • International
  • Project
  • Social Media
  • International Business
  • Media
  • PR

Course programme

Course structure

Four years full-time (including one year work placement) or three years full-time

Typical modules may include

Year one core modules

• the international events marketing sector • marketing communications • principles of event management • business analytics • academic and professional skills

Year one options

• the Eventscape • foreign language

Year two core modules

• managing the experiential campaign • social media and PR • applied event operations • event law and risk management • the international business environment • people and organisations in context

Year two options

• foreign language (only available as an additional module)

Year three

• optional work placement

Final year core modules

• the live experiential event • events as marketing and strategy • strategic management for events • the international events manager • strategic event creation • research project

Final year options

• foreign language (only available as an additional module)

See related categories

BSc (Honours) International Events Management with Experiential Marketing

Price on request

The best Project Planning courses

See all

See all