BSc (Hons) Marketing

Edge Hill University

Bachelor's degree

In Ormskirk

£ 9,250 + VAT

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Description

  • Type

    Bachelor's degree

  • Location

    Ormskirk

  • Duration

    3 Years

Marketing is an exciting and dynamic subject that is central to the activities of an organisation. By studying this discipline, a core function that is integrated into all aspects of any business, you will experience an exciting mixture of creativity, business theory, analysis and planning that will allow you to hone your marketing skills and apply them across a variety of industries. You will gain an understanding of what drives consumer behaviour and enables businesses to develop popular products, compelling offers and effective promotional campaigns. If you are interested in how marketers design products and services and manage their corporate and brand images in today’s global digital age, then this is the programme for you.

Facilities

Location

Start date

Ormskirk (Lancashire)
See map
St Helens Road, L39 4QP

Start date

On request

About this course

You could enter a range of careers within marketing and general business. Opportunities exist both within the marketing industry itself and in industries and sectors as diverse as retail, fashion, manufacturing, services, leisure and tourism and consumer goods. There are opportunities for career progression to Marketing Manager or Executive, Product Manager or International Marketing Manager.

120 UCAS Tariff points on the new UCAS Tariff. No specific subjects are required.

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Subjects

  • Consumer Behaviour
  • Global
  • Planning
  • Marketing
  • Philosophies
  • Business Organisation
  • Consumer Markets
  • Marketing Communications
  • Direct Marketing
  • Digital Economy
  • Business Economics
  • Micro
  • Entrepreneurial Skills
  • Enterprise

Course programme

Year 1

BUS1020 Principles of Marketing (20 credits)

BUS1021 Understanding Consumer Markets (20 credits)

BUS1022 Fundamentals of Marketing Communications (20 credits)

BUS1023 E-Commerce and M-Commerce (20 credits)

You will select two of the following modules:

BUS1012 Business Economics (20 credits)

BUS1017 Business Start-Up (20 credits)

BUS1018 Statistics for Economics (20 credits)

BUS1025 Designing for an Online Presence (20 credits)

Language modules in French, Spanish or Mandarin, delivered at the Edge Hill Language Centre, are available to study as an integral part of this degree. A single Language module can be studied instead of one of the optional modules above.

Year 2

BUS2017 Research Methods for Business (20 credits)

BUS2031 Retail Marketing Planning (20 credits)

BUS2032 Branding: Integrated Digital Campaigns (20 credits)

You will select one of the following modules:

BUS2019 Employability (20 credits)

BUS2020 Graduate Enterprise (20 credits)

You will select two of the following modules:

BUS2033 Social Media Monitoring and Analytics (20 credits)

BUS2034 Services and Experiential Marketing (20 credits)

BUS2035 Consumer Behaviour (20 credits)

BUS2038 Loyalty Generation and CRM (20 credits)

If you studied a Language module in Year 1, you may wish to study a further Language module in Year 2. This would form an integral part of your degree in place of one of the optional modules above.

Year 3

BUS3042 Marketing Simulation (20 credits)

You will select one of the following modules:

BUS3022 Dissertation (40 credits)

BUS3023 Extended Business Project (40 credits)

You will select three of the following modules:

BUS3030 Business Strategy and Digital Goods (20 credits)

BUS3039 Global Marketing Management (20 credits)

BUS3040 Marketing and Society (20 credits)

BUS3041 Advertising in Marketing Communications (20 credits)

BUS3044 Entrepreneurship and Innovation (20 credits)

If you studied Language modules in Years 1 and 2, you may wish to study a further Language module in Year 3. This would form an integral part of your degree in place of one of the optional modules above.

Optional modules provide an element of choice within the programme curriculum. The availability of optional modules may vary from year to year and will be subject to minimum student numbers being achieved. This means that the availability of specific optional modules cannot be guaranteed. Optional module selection may also be affected by timetabling requirements.

Additional information

International students enrolling on the programme in academic year 2017/18 are £11,575 per annum.

How will I be assessed?

The combination of assessments considers vocational capability, academic critical thinking and intellectual development. Examinations may take different forms, using both seen and unseen questions, and be closed or open book in format. Case studies and problem solving exercises may also be used.

Who will be teaching me?

Highly qualified, experienced and enthusiastic academics who research and regularly engage within the wider business and academic environment teach on this degree. You will benefit from their specialist knowledge and expertise.

See related categories

BSc (Hons) Marketing

£ 9,250 + VAT

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