BSc (Hons) Sports Business Management

If you’re interested in the business potential of the sports industry, then the sports business management course for you. This course has a strong emphasis on practical experience being applied to the sports business management field.

You’ll develop your understanding of the business of sport, exploring the sports industry in the UK, as well as from a broader global perspective. You’ll learn key business concepts and theories, using them to review modern sports businesses and best practice in sports management. Throughout the course, there is a strong emphasis on the leadership and management of sports events, as well as developing the strategic skills you’ll need to be successful in today’s sports industry. You’ll develop your entrepreneurial skills too, so when you graduate, you’ll have a balanced portfolio of knowledge and practical skills which really boosts your employability.

You might be thinking about becoming a director within a sports company and/or organisation, you may want to manage a leisure centre or sports club at a local, regional or international level. You could be considering starting your own business or perhaps you see yourself working in a more managerial role, or maybe working in education and teaching. Work experience opportunities are integrated into the programme. So whatever career you decide to pursue, work-related experience combined with academic study and a focus on communication skills will enhance your prospects.   

This course is full of opportunities, including the potential to visit Utrecht University in the Netherlands for an exchange*. The University also works closely together with national and international researchers, coaches and athletes, who engage with our facilities and workforce. In addition to this, we are rated TEF Gold, making us one of the best Universities for teaching and learning support.   

Graduates are equipped for careers in sports management for example event management, sports administration, leisure centre leadership, private sector sport and leisure and operating their own business models in the area of sport. Sports graduates may also transfer into related sector graduate schemes within business or local government. Our students are also well equipped for postgraduate study.

After your course, you’ll be well equipped for careers in sports management including event management, sports administration and leisure centre leadership, working for private sector sports businesses or developing your own sport-based business model. You could also study at postgraduate level or join a graduate scheme, either in the public or private sector.

UCAS points 96
A Level CCC

You’ll have access to some of the best University sports facilities in the UK. You’ll benefit from our brand new multi-million-pound Institute of Sport Building based at the de Havilland campus and will be able to join our on-campus Sports Village. Facilities include a 25-metre swimming pool, a 12m high climbing wall and a 110+ station gym. The gym has both strength and cardio equipment, such as rowing machines, cable stations and a free weights area. Facilities also include match-quality courts, sports halls and new generation astro pitches and so much more. There is also a smaller 24-hour gym on the College Lane campus.   

Whether you’re interested in sport on a competitive or casual level, there is something for you. There are opportunities for students to participate, compete and represent us in a wide variety of sports.  We are also one of the few universities with an Active Students and Staff programme. This means we offer free sports and exercise sessions to all our students and staff. This is something you can tap into as a participant or possibly also as a facilitator.