BSc (Hons) Tourism Management

Module: 4LI020

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module will introduce students to academic and professional skills to enhance their personal and professional development: to help them succeed at university and prepare for employability. This module will encourage students to utilise study and employability skills and self-reflection for their personal development.

Module: 4BU017

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

The module is sectioned into two parts. The first part of the module aims to provide students with a practical understanding of the digital business, the need for digital transformation to support innovation and to continue to have a competitive advantage in the marketplace. The various digital business models are explored along with the importance of digital capability. The second part of the module introduces students to the information systems that support todays digital business. A range of information systems are examined including those that support the operations of the digital business, through to its sales and marketing functions. The importance big data and business intelligence are introduced before examining how today’s digital business can apply business intelligence to develop new products and services long with improvements in efficiency and its business processes.

Module: 4LI016

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This module aims to introduce tourism students to the range of theories and concepts in sociology, culture and planning as they relate to tourism and tourism destinations. The module will focus on how tourism can engender a sense of placemaking and identity formation through regeneration and creative practices.

Module: 4LI015

Credits: 30

Period: 1

Type: Core

Locations: Wolverhampton City Campus

This is an introductory module to tourism and the tourism industry. It provides an overview of the basic concepts and principles of tourism as an industry and subject of study. The module draws upon the multidisciplinary nature of tourism exploring and applying perspectives from history, geography, psychology, business and economics.

Module: 5MK017

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module aims to provide students with an understanding of services marketing principles and relationship marketing and their applications in the real world. The module will provide an overview of theories and models of service quality and customer satisfaction and critically examine the key debates and current thinking. It will provide the student with an understanding of the complexities associated with defining and measuring relevant concepts and the steps taken in the process of developing a customer-oriented service provision that applies relationship marketing frameworks to real world situations.

Module: 5LI019

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The module provides an analysis of marketing and management in tourism destinations. The module explores the role of marketing in destination development and draws upon challenges facing destination marketing/management organisations (DMOs) in analysing increasingly complex tourism market structures and external trends. The researching and selecting of marketing opportunities and threats will be investigated. Specific treatment will be given to the analysis of creative marketing aspects including destination product development, positioning, image generation and branding. The module will also examine different tourism planning approaches and discuss their role within the context of destination development.

Module: 5LI021

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

This module will introduce students to contemporary research topics in Leisure through a lens of research approaches. The module is designed to flexibly incorporate emerging concepts and context in leisure research. The contemporary themes within the module will explore a variety of academic debates and industry issues at local, national and international levels.

Module: 5MG001

Credits: 30

Period: 2

Type: Core

Locations: Wolverhampton City Campus

The aim of this module is to develop students’ understanding of management and leadership principles, and to explore the influence various leadership and management approaches have on key Human Resource Management functions, including Change Management. Through the study of emerging leadership concepts, such as super-leadership, students will develop an appreciation for the development of self as a method to support others in their development. Reflective practice underpins the module to support students in assessing their own approach to learning and development.

Module: 6LI031

Credits: 30

Period: 3

Type: Core

Locations: Wolverhampton City Campus

Tourism is impacted upon by a number of external factors and events including terrorism, war, financial crisis, pandemics and natural disasters. Furthermore, the economic, social and environmental impacts of tourism results in destinations needing to develop sustainable strategies that consider tourisms resulting impact. The module critically explores strategy and management plans for ensuring long term sustainability and resilience in destinations.

Module: 6LI027

Credits: 30

Period: 3

Type: Core

Locations: Wolverhampton City Campus

Tourism can both influence and be influenced by a number of external market trends. A deep analysis of these trends will equip you with the skills and knowledge to exploit market trends as they arise in the future. The module explores and investigates different market trends in tourism analysing their emergence and growth. The module will also analyse and appraise products and destinations that are emerging in tourism.

Module: 6LI032

Credits: 20

Period: 3

Type: Core

Locations: Wolverhampton City Campus

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The module offers a critical insight into strategic management within tourism organisations, enterprises and destinations. It explores strategy within a dynamic, turbulent and competitive global tourism environment