University of East Anglia

BSc Marketing and Management

4.9 excellent 4 opinions
University of East Anglia
In Norwich

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Important information

Typology Bachelor's degree
Location Norwich
Start September 2019
  • Bachelor's degree
  • Norwich
  • Start:
    September 2019

If you wish to pursue a career path in marketing, branding, or a related business sector, this programme provides the perfect first step.

Studying the key principles of marketing, together with a broad understanding of management, you will develop the skills, discipline and self-awareness required to build a successful career in a number of industries.

Facilities (1)
Where and when
Starts Location
University Of East Anglia, NR4 7TJ, Norfolk, England
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Starts Sep-2019
University Of East Anglia, NR4 7TJ, Norfolk, England
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To take into account

· Requirements

A Level ABB excluding General Studies
International Baccalaureate 32 If no GCSE equivalent is held, offer will include Mathematics and English requirements.
Scottish Advanced Highers BCC
Irish Leaving Certificate 3 subjects at H2, 3 subjects at H3
Access Course Pass the Access to HE Diploma with Distinction in 30 credits at Level 3 and Merit in 15 credits at Level 3
BTEC DDM BTEC Public Services is not accepted .
European Baccalaureate 75%
Entry Requirement
GCSE Requirements: GCSE English Language grade 4 and GCSE Mathematics grade 4 or GCSE...

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Course rating
Centre rating

Reviews on this course

5.0 22/03/2019
About the course: Joining UEA was one of the best decisions of my life. People are friendly and staff is really cooperative.
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
5.0 24/02/2018
What I would highlight: Amazing campus. A close sense of pride and community with the whole of UEA, and the student union is the best.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
5.0 30/01/2018
What I would highlight: Love it! Everyone seems to be like me and there is something for everyone on campus willing to help. Good facilities, I'm having the time of my life.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
4.5 30/03/2013
What I would highlight: It has the best study environment for the International students. I'll definitely recommend it.
What could be improved: .
Would you recommend this course?: Yes
Did this opinion help you? Yes (0)
Reviews gathered by Emagister & iAgora

Achievements for this centre


How do you get the CUM LAUDE seal?

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 9 years

What you'll learn on the course

Beginners French
Intermediate French
Intermediate German
Beginners Spanish
Intermediate Spanish
IT Law
Financial Management
Financial Accounting
Information Systems
Marketing Management
Market Research
Accounting and Finance
Management Accounting
Financial Training
Organisational Behaviour

Course programme

The first year provides you with an introduction to accounting, finance and business. The second year modules, and third year optional and core modules, are designed to build on your knowledge of marketing and broader management topics.

Year 1

You will be introduced to essential principles and theory relating to accounting, finance and business through the following compulsory modules:

  • Introduction to Financial and Management Accounting - your foundation in the theory and practice of accounting and an introduction to the role, context and language of financial reporting and management accounting.
  • Introduction to Business - helps you to examine the context of an organisation and its environment.
  • Introduction to Organisational Behaviour - develops your understanding of the structure, function and performance of organisations.
  • Economics for Business - introduces you to the central concepts and methods of analysis used by economists in solving business problems.
  • Principles of Marketing - focuses on marketing as an integrated business activity and how this underpins an organisation's response to market demand.
  • Developing Business Skills - develops key qualitative and quantitative skills used in business.

Year 2

Second year modules are designed to build on both the marketing and the broader management topics introduced in the first year. Accordingly, you will study the following modules:

  • Marketing Communications - explores the fundamental concepts, theories, techniques and challenges involved in managing an organisation's communications.
  • Digital Marketing and the Service Economy - examines marketing through the digital platform and the lens of service research.
  • Human Resource Management - develops your understanding and critical awareness of people resourcing and performance management.
  • Operations Strategy and Management - equips you with the relevant knowledge and management skills to effectively develop strategies for the delivery of high quality services in complex environments.

You will also be able to choose two optional modules from within the School or from a widely defined list drawn from across the University, including languages.

Year 3

In your final year, you will study the following compulsory modules, developing your knowledge and introducing you to more advanced topics:

  • Market Research - explores the collection, analysis and presentation of market research data, alongside the commissioning, interpretation and strategic use of market research.
  • Consumer Behaviour - analyses the forces underpinning consumer behaviour, exploring the meanings that products have in consumers' everyday lives.
  • Strategic Management- examines the theory and practice of executing, implementing, and managing corporate and business strategy in organisations.

You will also take one module from a range of more applied and integrated management topics including: ‘Entrepreneurship and Small Business Management'; ‘Management Consulting and Development'; ‘Project Management'; and ‘Integrated Business Decision Making.'

One final module will also be required, drawn from a list approved by the School, and including languages.

Additional information

Undergraduate University Fees and Financial Support
Tuition Fees
Information on tuition fees can be found here:
UK students
EU Students
Overseas Students
Scholarships and Bursaries
We are committed to ensuring that costs do not act as a barrier to those aspiring to come to a world leading university and have developed a funding package to reward those with excellent qualifications and assist those from lower income backgrounds.
The University of East Anglia offers a range of Scholarships; please click the link for eligibility, details of how to apply and closing dates.

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