BSc Marketing
Master
In Southampton
Description
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Type
Master
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Location
Southampton
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Start date
September
Introducing your degree
An emphasis on digital and data-driven marketing makes this degree stand out from more traditional courses offered elsewhere. You’ll learn about contemporary digital marketing techniques and how to integrate them with offline methods. You’ll also learn how to analyse big data in order to measure the success of campaigns and identify trends to inform effective marketing decisions. The course offers plenty of opportunities to gain hands-on experience; for example you’ll devise and run a real digital campaign for an organisation and take part in an innovative simulation exercise. You’ll learn from expert academics who are at the forefront of research into digital marketing and marketing analytics as well as from industry guest speakers. The course is accredited by the Institute of Direct and Digital Marketing, reflecting its relevance to today’s marketing profession.
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Subjects
- Mandarin
- Credit
- Marketing
- Maths
- Digital Marketing
Course programme
Year 1
All core and compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 1 and ONE option module [15 CATS/7.5 ECTS] from Semester 2.
Semester OneCore
[?]
A core module is a module which must be taken and passed.
MANG1015Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Introduction to Marketing
CompulsoryMANG1003Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Introduction to Management
MANG1007Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Management Analysis
MANG1019Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Foundations of Business Analytics
OptionalECON1001Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Foundations of Microeconomics
MANG1018Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Technologies that Shaped the Business World 1: Mechanical Age
MANG1020Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Ideas that Shaped the Business World 1: Government and Society
A Language Module (French/Spanish/German/Mandarin)
Semester TwoCore
[?]
A core module is a module which must be taken and passed.
Students are assigned to Management Analysis or Foundations of Business Analytics depending on Math entry grades. Management Analysis for GCSW Math, Foundations of Business Analytics for A Level Math.
MANG1023Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Strategic Marketing Decisions
CompulsoryMANG1004Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Introduction to Accounting and Financial Control
MANG1022Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Technologies that shaped the Business World 2: Digital Age
OptionalMANG1014Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Commercial Law
MANG1017Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Key Skills for Business
MANG1021Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Ideas that Shaped the Business World 2: Markets and Consumers
A Language Module (French/Spanish/German/Mandarin)
Year 2
All core and compulsory modules must be taken.
You must choose TWO option module [30 CATS/15 ECTS] from Semester 1 and ONE option module [15 CATS/7.5 ECTS] from Semester 2.
If a Module has a pre-requisite [prior requirement] this will be indicated as "Pre-req". Note: Pre-Req ECON means a pre-requisite of ECON1001 or ECON1003 or ECON1009. Pre-Req Maths means a pre-requisite of MANG1007, or first year ECON maths module, or Maths A Level.
Semester OneCore
[?]
A core module is a module which must be taken and passed.
MANG2043Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Analytics for Marketing
MANG2070Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Digital Marketing
OptionalENTR2001Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Entrepreneurial Management
MANG2011Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Human Resource Management
MANG2041Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Management Ethics
MANG2046Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
International Retailing
MANG2061Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Organisational Effectiveness
Curriculum Innovation Programme Module
A Language Module (French/Spanish/German/Mandarin)
Semester TwoCompulsory
MANG2044Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Marketing Communications and Media Management
MANG2045Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Services Value for Digital Managers
MANG2064Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Business Research
OptionalMANG2013Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
European Business Environment
MANG2069Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Making Successful Decisions
Curriculum Innovation Programme Module
A Language Module (French/Spanish/German/Mandarin)
Year 3
All compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 2. If a Module has a pre-requisite [prior requirement] this will be indicated as "Pre-req".
Semester One
Note: Data Mining for Marketing and Digital Marketing: Engaging with the Customer will be Core modules for student starting in 2017/18
Core [?]A core module is a module which must be taken and passed.
MANG3056Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Data Mining for Marketing
CompulsoryMANG3025Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Dissertation
MANG3053Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Customer Insight
MANG3057Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Measuring Marketing Effectiveness
Semester TwoCore
[?]
A core module is a module which must be taken and passed.
MANG3052Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Digital Marketing: Engaging with the Customer
CompulsoryMANG3025Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Dissertation
MANG3052Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Digital Marketing: Engaging with the Customer
MANG3077Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Marketing Simulation
MANG3052 Digital Marketing: Engaging with the Customer (Pre-Req MANG2070 or MANG2039 or MANG3054)
OptionalMANG3029Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Corporate Social Responsibility and Sustainable Business
MANG3032Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Risk Management
MANG3034Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Project Management
ENTR3002Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
New Venture Development
LANGXX15 A Language Module (French/Spanish/German/Mandarin)
Additional information
BSc Marketing