Marketing Plan Workshop

Course

In

£ 200 VAT inc.

Description

  • Type

    Workshop

  • Duration

    1 Day

To enable the delegate to leave the workshop with a first draft of their own tailored marketing plan for their business and provide a framework to use again in future years. Suitable for: Business owners and employees

About this course

No requirements other than a willingness to learn about the marketing planning process and a determination to take your business forward!

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Teachers and trainers (1)

Kathryn  Shirley

Kathryn Shirley

Director of Marketing Medic

After spending over 10 years in senior marketing roles in companies such as Dixons Stores Group (where I was the Head of a Marketing Dept), I completed a Masters Degree in Strategic Marketing. I followed this with some part-time lecturing in Marketing at Kingston University before moving to Southampton and establishing Marketing Medic, which is a marketing consultancy business.

Course programme

As the name suggests, this is a workshop like no other in that it teaches you how to write your own marketing plan and indeed helps you to leave the workshop with a first draft of your own tailored plan by the end of the day!

You will leave the workshop with:

  • A first draft of your own marketing plan
  • A 'framework pack' to use in future years
  • The option of additional follow-up consultations with Marketing Medic
  • Workshop Content
    • What is a Marketing Plan?
    • Conducting a Marketing Audit of your business and industry
    • Setting marketing objectives and strategy
    • Establishing a solid product offering
    • Creating the right pricing structure
    • Ensuring the correct channels of distribution for your business
    • How to create an effective marketing communication/promotional strategy
    • How to work out marketing budgets
    • Monitoring your marketing activity on an ongoing basis

    Workshops are run with a 1:4 marketing expert to delegate ratio to ensure you get hands on assistance on the day.

    Marketing Experts come with a wealth of experience from blue-chip companies such as Dixons, Unilever, DHL, Cadburys and PepsiCo.

    All prices include learning materials, light lunch and refreshments

Additional information

Comments:

Workshops are run at various venues across Hampshire and are booked on demand. One to one workshops or workshops for a group of work colleagues are available on demand and prices are on application


Students per class: 12
Contact person: Kathryn Shirley

Marketing Plan Workshop

£ 200 VAT inc.