BSc Marketing with Placement Year (4 years)

University of Southampton

Master

In Southampton

Price on request

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Description

  • Type

    Master

  • Location

    Southampton

  • Start date

    September

Introducing your degree
An emphasis on digital and data-driven marketing makes this degree stand out from more traditional courses offered elsewhere. You’ll learn about contemporary digital marketing techniques and how to integrate them with offline methods. You’ll also learn how to analyse big data in order to measure the success of campaigns and identify trends to inform effective marketing decisions. The one-year industry placement is a great opportunity to put your learning into practice in the workplace and develop your skills. You’ll also gain practical experience through classroom-based activities such as devising and running a real digital campaign for an organisation and taking part in an innovative simulation exercise. You’ll learn from expert academics who are at the forefront of research into digital marketing and marketing analytics, as well as from industry guest speakers. The course is accredited by the Institute of Direct and Digital Marketing, reflecting its relevance to today’s marketing profession.

Facilities

Location

Start date

Southampton (Hampshire)
See map
University Road, SO17 1BJ

Start date

SeptemberEnrolment now open

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Reviews

This centre's achievements

2020
2019

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The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 7 years

Subjects

  • Mandarin
  • Credit
  • Marketing
  • Maths
  • Digital Marketing
  • Industry

Course programme

Year 1

All core and compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 1 and ONE option module [15 CATS/7.5 ECTS] from Semester 2.

Semester One

* Students are assigned to Management Analysis or Foundations of Business Analytics depending on Math entry grades. Management Analysis for GCSE Math, Foundations of Business Analytics for A-Level Math.

Core [?]

A core module is a module which must be taken and passed.

MANG1015Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Introduction to Marketing

Compulsory

MANG1003Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Introduction to Management

MANG1019Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Foundations of Business Analytics

MANG1007Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Management Analysis

Management Analysis /Foundations of Business Analytics*

Optional

ECON1001Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Foundations of Microeconomics

MANG1018Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Technologies that Shaped the Business World 1: Mechanical Age

MANG1020Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Ideas that Shaped the Business World 1: Government and Society

A Language Module (French/Spanish/German/Mandarin)

Semester TwoCore [?]

A core module is a module which must be taken and passed.

Students are assigned to Management Analysis or Foundations of Business Analytics depending on Math entry grades. Management Analysis for GCSW Math, Foundations of Business Analytics for A Level Math.

MANG1023Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Strategic Marketing Decisions

Compulsory

MANG1004Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Introduction to Accounting and Financial Control

MANG1022Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Technologies that shaped the Business World 2: Digital Age

Optional

MANG1014Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Commercial Law

MANG1017Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Key Skills for Business

MANG1021Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Ideas that Shaped the Business World 2: Markets and Consumers

A Language Module (French/Spanish/German/Mandarin)

Year 2

All core and compulsory modules must be taken.
You must choose TWO option module [30 CATS/15 ECTS] from Semester 1 and ONE option module [15 CATS/7.5 ECTS] from Semester 2.
If a Module has a pre-requisite [prior requirement] this will be indicated as "Pre-req". Note: Pre-Req ECON means a pre-requisite of Foundations of Microeconomics or Principles of Microeconomics or Introduction to Economics For Non-Economists. Pre-Req Maths means a pre-requisite of Management Analysis, or first year ECON maths module, or Maths A Level.

Semester OneCore [?]

A core module is a module which must be taken and passed.

MANG2070Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Digital Marketing

MANG2043Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Analytics for Marketing

Optional

ENTR2001Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Entrepreneurial Management

MANG2011Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Human Resource Management

MANG2041Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Management Ethics

MANG2046Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

International Retailing

MANG2061Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Organisational Effectiveness

Curriculum Innovation Programme Module

A Language Module (French/Spanish/German/Mandarin)

Semester TwoCompulsory

MANG2044Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Marketing Communications and Media Management

MANG2045Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Services Value for Digital Managers

MANG2064Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Business Research

Optional

MANG2013Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

European Business Environment

MANG2069Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Making Successful Decisions

Curriculum Innovation Programme Module

A Language Module (French/Spanish/German/Mandarin)

Year 3

Business Placement-Core
This compulsory year (minimum 24 weeks) will be spent on an approved industrial placement in a business organisation. Students must pass this year according to the University’s requirements. You will be provided with a Placement Handbook, which will detail the full regulations regarding the placement. In exceptional circumstance, for example you cannot get a placement by reason of a disability, then it may be possible to undertake a suitable project that will be designed as far as possible to reflect the work based experience either for a local charity or for the University.

Year 4

All core and compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 2. If a Module has a pre - requisite [prior requirement] this will be indicated as "Pre - req".

Semester One

Note: MANG3056 Data Mining for Marketing and MANG3052 Digital Marketing: Engaging with the Customer will be Core modules for student starting in 2017/18

Core [?]

A core module is a module which must be taken and passed.

MANG3056Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Data Mining for Marketing

Compulsory

MANG3025Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 30

Dissertation

MANG3053Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Customer Insight

MANG3057Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Measuring Marketing Effectiveness

Semester TwoCore [?]

A core module is a module which must be taken and passed.

MANG3052Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Digital Marketing: Engaging with the Customer

Compulsory

MANG3025Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 30

Dissertation

MANG3077Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Marketing Simulation

MANG3052 Digital Marketing: Engaging with the Customer (Pre-Req MANG2070 or MANG2039 or MANG3054)

Optional

MANG3029Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Corporate Social Responsibility and Sustainable Business

MANG3032Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Risk Management

MANG3034Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

Project Management

ENTR3002Credit[?]

Credits are based on the Credit Accumulation and Transfer Scheme (CATS).

: 15

New Venture Development

A Language Module (French/Spanish/German/Mandarin)

Additional information

Study Locations: , Business School - Highfield Campus, Building 2

See related categories

BSc Marketing with Placement Year (4 years)

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