B.A. Marketing

5.0
2 reviews
  • A life changing experience.
    |
  • ERASMUS was an amazing experience full of useful things to learn.
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Bachelor's degree

In

Price on request

Description

  • Type

    Bachelor's degree

Faced with today's highly challenging global economy, the need for effective marketing is greater than ever. Develop a range of skills such as creativity, critical analysis, problem-solving, team-working, and communication to meet the demands of customers. This degree in Marketing from University of Portsmouth will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector.

About this course

English Language Requirements IELTS Take IELTS test 6 CAE score 193(Grade B) IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more

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Reviews

5.0
  • A life changing experience.
    |
  • ERASMUS was an amazing experience full of useful things to learn.
    |
100%
4.6
excellent

Course rating

Recommended

Centre rating

Student

5.0
23/09/2018
What I would highlight: A life changing experience.
What could be improved: -
Would you recommend this course?: Yes

Student

5.0
06/08/2018
What I would highlight: ERASMUS was an amazing experience full of useful things to learn.
What could be improved: -
Would you recommend this course?: Yes
*All reviews collected by Emagister & iAgora have been verified

Subjects

  • Marketing
  • Global
  • Management
  • IT Management
  • Options
  • Project

Course programme

Course Content Year one

This common first year among some of our business courses provides you with a broad understanding of how business operates.
Core units in this year include:

  • Marketing Principles and Practice
  • Economics for Business
  • Business Operations and Systems Management
  • Managing People in Organisations
  • Business Accounting
  • Quantitative Methods and Data Analysis
Year two

Develop your understanding of marketing and begin to tailor your degree through our range of options.
Core units in this year include:

  • Marketing Research and Planning
  • Developing Marketing Communications
  • Managing Product Portfolios
  • Digital Marketing Strategies
  • Business Research and Quantitative Methods

Options to choose from in this year include:

  • Cross Cultural Awareness in Business
  • Developing new Products and Managing Brands
  • Global Marketing
  • Professional Selling and Sales Management
  • A Foreign Language
Year three*

Specialise further in marketing. You will also have a choice for your final year project from either a dissertation, work-based learning project or a business case report project.
Options to choose from in this year include:

  • Advertising and Public Relations
  • Business Enterprise
  • Cross Cultural Awareness in Business
  • Developing New Products and Managing Brands
  • Global Marketing
  • Managing Marketing Communications
  • Professional Selling and Sales Management
  • A Foreign Language

*This course is also available as a 4 year sandwich (+ work placement)

B.A. Marketing

Price on request