B.A. Marketing
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A life changing experience.
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ERASMUS was an amazing experience full of useful things to learn.
← | →
Bachelor's degree
In
Description
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Type
Bachelor's degree
Faced with today's highly challenging global economy, the need for effective marketing is greater than ever. Develop a range of skills such as creativity, critical analysis, problem-solving, team-working, and communication to meet the demands of customers. This degree in Marketing from University of Portsmouth will provide a firm grounding in all aspects of modern international marketing and prepares you for employment in this dynamic sector.
About this course
English Language Requirements IELTS Take IELTS test 6 CAE score 193(Grade B) IMPORTANT NOTE: The UK government confirmed new requirements for secure English language testing for visa and immigration purposes. Learn more
Reviews
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A life changing experience.
← | →
-
ERASMUS was an amazing experience full of useful things to learn.
← | →
Course rating
Recommended
Centre rating
Student
Student
Subjects
- Marketing
- Global
- Management
- IT Management
- Options
- Project
Course programme
This common first year among some of our business courses provides you with a broad understanding of how business operates.
Core units in this year include:
- Marketing Principles and Practice
- Economics for Business
- Business Operations and Systems Management
- Managing People in Organisations
- Business Accounting
- Quantitative Methods and Data Analysis
Develop your understanding of marketing and begin to tailor your degree through our range of options.
Core units in this year include:
- Marketing Research and Planning
- Developing Marketing Communications
- Managing Product Portfolios
- Digital Marketing Strategies
- Business Research and Quantitative Methods
Options to choose from in this year include:
- Cross Cultural Awareness in Business
- Developing new Products and Managing Brands
- Global Marketing
- Professional Selling and Sales Management
- A Foreign Language
Specialise further in marketing. You will also have a choice for your final year project from either a dissertation, work-based learning project or a business case report project.
Options to choose from in this year include:
- Advertising and Public Relations
- Business Enterprise
- Cross Cultural Awareness in Business
- Developing New Products and Managing Brands
- Global Marketing
- Managing Marketing Communications
- Professional Selling and Sales Management
- A Foreign Language
*This course is also available as a 4 year sandwich (+ work placement)
B.A. Marketing