BSc Marketing with Study Abroad (4 years)
Master
In Southampton
Description
-
Type
Master
-
Location
Southampton
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Start date
September
Introducing your degree
An emphasis on digital and data-driven marketing makes this degree stand out from more traditional courses offered elsewhere. You’ll learn about contemporary digital marketing techniques and how to integrate them with offline methods. You’ll also learn how to analyse big data in order to measure the success of campaigns and identify trends to inform effective marketing decisions. The course offers plenty of opportunities to gain hands-on experience; for example you’ll devise and run a real digital campaign for an organisation and take part in an innovative simulation exercise. You’ll learn from expert academics who are at the forefront of research into digital marketing and marketing analytics as well as from industry guest speakers. In addition, the course includes a year of study at a well-respected institutions around the world, offering an invaluable opportunity to develop your skills and confidence, grow your networks and gain deeper insights into another culture. The course is accredited by the Institute of Direct and Digital Marketing, reflecting its relevance to today’s marketing profession.
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Subjects
- Mandarin
- Credit
- Marketing
- Maths
- Digital Marketing
Course programme
Year 1
All core and compulsory modules must be taken.
You must choose ONE optional module [15 CATS/7.5 ECTS] in Semester 1 and ONE optional module [15 CATS/7.5 ECTS] in Semester 2
Semester One
Students are assigned to MANG1007 or MANG1019 depending on Math entry grades. MANG1007 for GCSE Math, MANG1019 for A-Level Math.
Core [?]A core module is a module which must be taken and passed.
MANG1015Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Introduction to Marketing
CompulsoryMANG1003Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Introduction to Management
MANG1007Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Management Analysis
MANG1019Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Foundations of Business Analytics
OptionalECON1001Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Foundations of Microeconomics
MANG1018Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Technologies that Shaped the Business World 1: Mechanical Age
MANG1020Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Ideas that Shaped the Business World 1: Government and Society
A Language Module (French/Spanish/German/Mandarin)
Semester TwoCore
[?]
A core module is a module which must be taken and passed.
MANG1023Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Strategic Marketing Decisions
CompulsoryMANG1004Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Introduction to Accounting and Financial Control
MANG1022Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Technologies that shaped the Business World 2: Digital Age
OptionalMANG1014Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Commercial Law
MANG1017Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Key Skills for Business
MANG1021Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Ideas that Shaped the Business World 2: Markets and Consumers
A Language Module (French/Spanish/German/Mandarin)
Year 2
All core and compulsory modules must be taken.
You must choose TWO option modules [30 CATS/15 ECTS] in Semester 1 and ONE option module [15 CATS/7.5 ECTS] from semester 2.
If a Module has a pre-requisite [prior requirement] this will be indicated as "Pre-req". Note: Pre-Req ECON means a pre-requisite of ECON1001 or ECON1003 or ECON1009. Pre-Req Maths means a pre-requisite of MANG1007, or first year ECON maths Module, or Maths A Level.
Semester OneCore
[?]
A core module is a module which must be taken and passed.
MANG2070Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Digital Marketing
MANG2043Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Analytics for Marketing
OptionalENTR2001Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Entrepreneurial Management
MANG2011Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Human Resource Management
MANG2041Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Management Ethics
MANG2046Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
International Retailing
MANG2061Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Organisational Effectiveness
Curriculum Innovation Programme Module
A Language Module (French/Spanish/German/Mandarin)
Semester TwoCompulsory
MANG2044Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Marketing Communications and Media Management
MANG2045Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Services Value for Digital Managers
MANG2064Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Business Research
OptionalMANG2013Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
European Business Environment
MANG2069Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Making Successful Decisions
Curriculum Innovation Programme Module
A Language Module (French/Spanish/German/Mandarin)
Year 3
This year will be spent studying at an international partner University. You are required to pass this year according to the requirements of the host institution in order to progress to the final year of the programme. You will be provided with an International Student Placement Handbook, which will detail the full regulations regarding the placement.
Year 4
All compulsory modules must be taken.
You must choose ONE option module [15 CATS/7.5 ECTS] from Semester 2. If a Module has a pre - requisite [prior requirement] this will be indicated as "Pre - req".
MANG3025 Dissertation (Req MANG2008 or MANG2064)
Semester One
Note: MANG3056 Data Mining for Marketing and MANG3052 Digital Marketing: Engaging with the Customer will be Core modules for student starting in 2017/18
Core [?]A core module is a module which must be taken and passed.
MANG3056Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Data Mining for Marketing
CompulsoryMANG3025Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Dissertation
MANG3057Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Measuring Marketing Effectiveness
MANG3053Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Customer Insight
Semester Two
ENTR3002 New Venture Development (Pre-Req ENTR2001)
MANG3052 Digital Marketing: Engaging with the Customer (Pre-Req MANG2070 or MANG2039 or MANG3054)
Core [?]A core module is a module which must be taken and passed.
MANG3052Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Digital Marketing: Engaging with the Customer
CompulsoryMANG3025Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Dissertation
MANG3077Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Marketing Simulation
OptionalENTR3002Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
New Venture Development
MANG3029Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Corporate Social Responsibility and Sustainable Business
MANG3032Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Risk Management
MANG3034Credit[?] Credits are based on the Credit Accumulation and Transfer Scheme (CATS).
Project Management
A Language Module (French/Spanish/German/Mandarin)
Additional information
BSc Marketing with Study Abroad (4 years)