BTEC HND in Business - Marketing Pathway

Unit 1: The Business Environment

On successful completion of this unit, students will be able to:
•Understand the organisational purposes of businesses
• Understand the nature of the national environment in which businesses operate
• Understand the behaviour of organisations in their market environment
• Be able to assess the significance of the global factors that shape national business activities
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Unit 2: Managing Financial Resources and Decisions

On successful completion of this unit, students will be able to:
•1 Understand the sources of finance available to a business
• Understand the implications of finance as a resource within a business
• Be able to make financial decisions based on financial information
• Be able to evaluate the financial performance of a business

Unit 3: Organisations and Behaviour

On successful completion of this unit, students will be able to:
• Understand the relationship between organisational structure and culture
• Understand different approaches to management and leadership
• Understand ways of using motivational theories in organisations
• Understand mechanisms for developing effective teamwork in organisations

Unit 4: Marketing Principles

On successful completion of this unit, students will be able to:
• Understand the concept and process of marketing
• Be able to use the concepts of segmentation, targeting and positioning
• Understand the individual elements of the extended marketing mix
• Be able to use the marketing mix in different contexts

Unit 5 :Aspects of Contract and Negligence for Business

On successful completion of this unit, students will be able to:
• Understand the essential elements of a valid contract in a business context
• Be able to apply the elements of a contract in business situations
• Understand principles of liability in negligence in business activities
• Be able to apply the principles of liability in negligence in business situations

Unit 6: Business Decision Making

On successful completion of this unit, students will be able to:
• Be able to use a variety of sources for the collection of data, both primary and secondary
• Understand a range of techniques to analyse data effectively for business purposes
• Be able to produce information in appropriate formats for decision making in an organisational context
• Be able to use software-generated information to make decisions in an organisation.

Unit 7: Business Strategy

On successful completion of this unit, students will be able to:
• Understand the process of strategic planning
• Be able to formulate a new strategy
• Understand approaches to strategy evaluation
• Understand how to implement a chosen strategy

Unit 8 : Research Project

On successful completion of this unit, students will be able to:
• Understand how to formulate a research specification
• Be able to implement the research project within agreed procedures and to specification
• Be able to evaluate the research outcomes
• Be able to present the research outcomes

Unit 9: Business Psychology

On successful completion of this unit, students will be able to:
• Understand the different perspectives in occupational psychology
• Understand the role of psychology in the assessment of individual differences in the workplace
• Be able to apply knowledge of impact of change in business
• Understand the impact of culture and climate on performance

Unit 10: Business Ethics

On successful completion of this unit, students will be able to:
•Understand different ethical perspectives in business
• Understand business objectives from an ethical perspective
• Understand ethics in workplace relationships
• Understand ethics in workplace relationships
• Be able to assess a current ethical issue in a business

Unit 11: Marketing Intelligence

On successful completion of this unit, students will be able to:
• Understand buyer behaviour and the purchase decision-making process
• Be able to use marketing research techniques
• Be able to assess market size and future demand
• Be able to measure customer satisfaction

Unit 12: Advertising and Promotion in Business

On successful completion of this unit, students will be able to:
• Understand the scope of marketing communications
• Understand the role and importance of advertising
• Understand below-the-line techniques and how they are used
• Be able to plan integrated promotional strategies

Unit 13: Marketing Planning

On successful completion of this unit, students will be able to:
• Be able to compile marketing audits
• Understand the main barriers to marketing planning
• Be able to formulate a marketing plan for a product or service
• Understand ethical issues in marketing.

Unit 14: Sales Planning and Operations

On successful completion of this unit, students will be able to:
• Understand the role of personal selling within the overall marketing strategy
• Be able to apply the principles of the selling process to a product or service
• Understand the role and objectives of sales management
• Be able to plan sales activity for a product or service

Unit 15: Internet Marketing

On successful completion of this unit, students will be able to:
• Understand marketing through the internet
• Be able to use the internet for promotion using digital marketing communications
• Be able to produce market research to support customer relationship management
• Be able to design an internet marketing plan

Unit 16: Contemporary Issues in Marketing Management

On successful completion of this unit, students will be able to:
• Understand the role of marketing in non-traditional contexts
• Understand the importance of applying the extended marketing mix in the service sector
• Understand the reasons for the increasing emphasis on ethics and social responsibility in marketing