BTEC Level 2 Intermediate Award in Copywriting for Effective Online Recruitment
BTEC
In Woking
Description
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Type
BTEC
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Methodology
Inhouse
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Location
Woking
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Duration
1 Day
Suitable for: If you are responsible for creating online job descriptions or recruitment advertisements you will benefit from attending this course.
Important information
Government funding available
Facilities
Location
Start date
Start date
Reviews
Course programme
BTEC Level 2 Intermediate Award in Copywriting for Effective Online Recruitment
Course Summary
This intense full-day workshop shows delegates how to write effective online copy for their recruitment campaigns. We examine all the key issues influencing online recruitment from the applicants' perspective, and explore and practise the proven techniques for producing effective copy. We show how competitive advantage in online recruitment can be gained and maintained through the written word.
Who should attend?
If you are responsible for creating online job descriptions or recruitment advertisements you will benefit from attending this course.
Course Content
Delegates attending the course will:
* Understand how active job seekers and passive browsers view - and filter - online content
* Learn proven techniques for producing attention-grabbing copy
* Learn how to filter out unsuitable applicants through better use of language and the terminology used
* Analyse real-life recruitment ads to learn vital Do's and Don'ts
* Understand the importance of brand values in recruitment copy
* Formulate a proven house-style for future campaigns
* See how controlled creativity will maximise the appeal of online job ads
* Learn proven methods for generating creative ideas
* Practise all of these new techniques using actual job descriptions
* Be able to maximise the effectiveness of corporate websites as recruitment tools
After Care Event
Each delegate will receive a comprehensive course manual that provides delegates with a constant source reference source for the skills and techniques studied during the workshop. Every delegate also receives e-mail support four weeks after the course - encouraging and helping you to apply your newly acquired knowledge in a practical, hands-on environment.
In-House Training
Enhance Media can also design a course that is totally tailored to your organisation's culture, training needs, and specific business objectives, and then deliver the course in-house to your chosen team. The guideline cost for this of £3,250 (+ VAT) per training day includes all pre-course preparation, training notes, handouts and materials, and post-training support.
BTEC Level 2 Intermediate Award in Copywriting for Effective Online Recruitment