BUILD YOUR FASHION EMPIRE

CHAPTER 1 - CRYSTALLISE YOUR VISION

You have a sample collection, what's next?

You are talented. You've got a brilliant sample collection. You are ready to make it a business. But will it work? How to know before you invest all your time and money into it and avoid mistakes so many Fashion Designers make at this stage.

- Crystallising your vision – what makes you and your brand unique

- Understanding your customer – how to find the audience that would be obsessed with your collection

- Selecting pieces that sell – how to prepare your collection for the US market

- 100 ways to go broke – mistakes Fashion Designers make that kill their business

- Case Studies: from nothing to fame – how independent brands built their empires

CHAPTER 2 - BUILDING A BRAND

How to create a strong brand that everyone will be talking about

From your logo to lookbooks and Instagram – understand what you need to create a brand everyone would want to wear.

- Why branding matters and how can you stand out from the competition

- Naming and Visual Identity – get your brand ready for a global expansion

- Website, lookbooks and campaigns – how to build an online presence without breaking the bank

- Instagram – do's and don'ts for an independent fashion brand

CHAPTER 3 - WORKING WITH PRESS

How to create a strong brand that everyone will be talking about

Get your collections into top publications, red carpet events and influencers. Build an online presence that amplifies your vision and builds a loyal following.

- Press - why you need it and how to get fashion publications to write about you

- Editorial, Article/Profile, Product Feature, Runway Coverage – understanding what works for you and how to get in

- Working with celebrities and their stylists – how to get influencers wear your brand

- Other types of collaborations

CHAPTER 4 - SELLING YOUR COLLECTION

Let's talk money. What are the best channels to sell your fabulous pieces.

The business of fashion is tough and confusing at times. How do you get into retail? Should you stay online only? Where do you get your first loyal customers?

- Selling online and offline – what is the most cost-efficient way for you to sell your collection

- Traditional stores, pop-ups, trunk shows, markets, co-retail – how to work with each of the offline platforms

- Selling online – how to drive traffic to your e-commerce website and start selling tomorrow

- The art of merchandising – make your collection shine in your store (online or offline)

CHAPTER 5 - GOING GLOBAL

From New York Fashion Week to building an empire

What do you need to know if you want to sell outside of the familiar market and be part of the global Fashion Weeks.

- New York Fashion Week – how much does a fashion show cost, how to get in and get all the attention

- Individual shows vs multi-brand shows – what would work for your brand

- Branching into new categories and gender in fashion – do you need separate collections?

- Future strategy – what's your next move