BUSI 2423 N2
Course
Online
Description
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Type
Course
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Level
Intermediate
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Methodology
Online
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Duration
Flexible
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Start date
Different dates available
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Online campus
Yes
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Delivery of study materials
Yes
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Support service
Yes
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Virtual classes
Yes
The basic concepts and principles of marketing as practiced by organizations. The intent is to provide students with an understanding of how the marketing function fits within the overall structure of the organization and how it contributes to achieving the organization's mission. Areas include the marketing environment, marketing research, consumer behaviour, the marketing mix (4P's), segmentation, targeting, positions, and marketing strategy.
Facilities
Location
Start date
Start date
Reviews
Subjects
- Marketing
- Marketing Mix
- Marketing Tools
- Marketing Strategy
- Marketing Processes
- Marketing Segmentation
- Marketing Communications
- Philosophies
- Business
- Decision Making
- Targeting
- Market Segments
Course programme
Develop an understanding of the fundamentals of marketing with this wide-ranging course that serves as a foundation for other marketing courses at Acadia or elsewhere.
Topics include:
- The origin, evolution, and philosophies of marketing
- Consumer and business decision making processes
- Markets, market segments, and targeting
- The 4P's of the marketing mix: Product, Price, Place, and Promotion
By completing this course, you'll learn to ethically apply marketing concepts, employ marketing decision making skills, analyze issues and strategies, and improve your writing skills.
BUSI 2423 N2