Business Administration (BBA): Specialization in Marketing

American InterContinental University

Bachelor's degree

Online

Price on request

The best Marketing Operations courses

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Description

  • Type

    Bachelor's degree

  • Methodology

    Online

  • Duration

    Flexible

  • Virtual classes

    Yes

Our Online Marketing Degree program is designed to help you work to develop insights and real-world knowledge from marketing industry specialists, with a focus on topics such as advertising, international marketing, consumer behavior, public relations and promotion management.

About this course

Segment the market to achieve competitive advantage
Design a research project that includes defining the problem, developing an approach to it and formulating the research design
Analyze cases that focus on key marketing management tasks, such as marketing research, sales forecasting, product and brand management, distribution channels, pricing and promotion as well as advertising strategies
Assess decisions and employ methods for improving decision-making
Apply Use mathematical, statistical and research techniques to analyze contemporary business practices and functions
Apply the concepts and principles of finance and accounting to make effective decisions
Recognize and manage potential ethical and legal conflicts
Measure market demand and segment the market to achieve competitive advantage

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Subjects

  • Marketing
  • Advertising
  • Public Relations
  • Business Administration
  • Marketing Management
  • Consumer Behavior
  • Strategic Planning
  • Promotion Management
  • Financial Management
  • Professional

Course programme

General Education
  • Microeconomics
  • Macroeconomics
  • English Composition I
  • English Composition II
  • General College Mathematics
  • Academic and Professional Success
  • Technology and Information Literacy
  • Interpersonal Communication
  • General Education Elective (1 Course)
  • Humanities (2 Courses)
  • Natural Sciences (2 Courses)
Core
  • Principles of Accounting I
  • Managerial Accounting
  • Introduction to Business
  • Quantitative Methods and Analysis
  • Legal and Ethical Environment of Business
  • Financial Management
  • Management Information Systems
  • Management and Leadership of Organizations
  • Survey of Human Resource Management
  • Program Capstone
  • Principles of Marketing
General Electives
  • A combination of 11 electives dependent on Program
General Business Administration Track

Marketing
  • Marketing Management
  • Public Relations
  • Consumer Behavior
  • Advertising and Promotion Management
  • Marketing Campaign and Strategic Planning

Additional information

Tuition and Fees

Total tuition for this degree program may vary depending on your educational needs, existing experience, and other factors.

See related categories

  • Strategic Planning Undergraduate Degrees
  • Financial Management Undergraduate Degrees
  • Marketing Operations Undergraduate Degrees
  • Distance learning Marketing Operations Undergraduate Degrees
  • American InterContinental University Undergraduate Degrees

Business Administration (BBA): Specialization in Marketing

Price on request

The best Marketing Operations courses

See all

See all