Business Administration

You choose one of the following specialisations within our Master's programme, which will impart you with the knowledge and skills needed to become a well-rounded leader:

Looking at the individual and social ‘biases’ and ‘heuristics' that lead to sub-optimal or even low quality decisions, as well as at interventions aimed at improving managerial decision-making (group decision support).

Understanding the challenges and issues related to managing gender equality, diversity and inclusion in organisations, designing interventions and give content to the social responsibility of organisations.

You'll come to understand how organisations can grow through innovation processes as well as understand the challenges that entrepreneurs face when starting their business in a changing environment.

Strategic analysis of global activities of multinational firms with a balanced outlook on relations with market and non-market stakeholders for economic and social impact.

Marketing is more than just selling products or services; it is about creating value with customers and other stakeholders. Learn to build and manage customer relationships and how these will help you in key marketing activities such as branding and product management.

This specialisation uniquely combines both sides of the coin: addressing structural problems of organisational design as well as changes in the culture and social fabric of an organisation; both of which are vital for success.

You will become capable of scientifically analysing issues involving personnel and organisation. Also, you learn to think about them at the strategic level in an organisation.

Learn to analyse, describe and deal with the influences of various stakeholders, strategy processes in organisations, internal and external environment, and internationalisation.

Check www.ru.nl/masters/business