Business and Management-BA

This introduces the study of key business topics.

Students start to develop business, investigation and project skills in a further module devoted to a range of business-related activities such as developing a business plan for a new start-up. There are five core modules and a choice of a further business, economics or language optional module. The modules work together to build your knowledge and develop key skills and techniques.

• People, Management and Organisations
• Marketing Principles
• The Changing World of Business
• Accounting and Finance in Business
• Analysis and Research and Business skills I.

The second year sees the Business and Marketing degrees separate and build towards their specialist areas, though half of the modules remain common. Investigative and key business skills are developed further and integrated across the entire second year as well as forming a basis for the third year. The importance of international aspects of business is highlighted. The Business and Management degrees focus on the management of operations and information systems and offer optional modules in areas such as marketing, entrepreneurship and business law.

The second year consists of four compulsory modules:

• Analysis, Research and Business Skills II
• Managing in a Global Environment
• Information Systems
• Human Resource Management (Level 2).

A further two optional modules are chosen from a range which have in the past included:

• Consulting in the Public Sector
• Operations Management
• Principles of Business Law
• Integrated Marketing Communications
• Entrepreneurship
• Consumer Psychology
• Strategic Brand Management
• A Foreign Language.

Central to year three is the Dissertation. The other core module is Strategic Management which brings together student knowledge, experience and skills from all three years to look at how organisations develop their strategy The Dissertation and three optional modules allow you considerable opportunities to focus your studies on areas of special interest and to engage more closely with the School’s research groups through seminars and guest speaker programmes.

Your final modules are chosen from a range which have previously included:

• East Asian Business
• Global Marketing
• Corporate Governance
• Social Marketing
• Leadership
• Contemporary Issues in Management
• Corporate Responsibility
• Corporate Entrepreneurship
• Either Retail and Services Marketing/ or Operations Management
• Islamic Economics and Finance
• A Foreign Language.