Business and Marketing BA (Hons)

" Business and Marketing BA (Hons)

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— Coventry University (@covcampus) February 9, 2015 OVERVIEW

This course runs in 2016/17. Differentiating your brand from others and successfully communicating your unique offering is central to achieving business success. This course is designed to equip you with the business and marketing skills necessary to develop, position and build your brand in the most strategically effective way.

WHY CHOOSE THIS COURSE?

Our course allows you to study a broad range of business subjects together with more focused marketing-specific topics. You will have the opportunity to explore digital marketing, brand and corporate communications together with business management, entrepreneurship, human resource management (HRM), supply chain and managing organisational change

If you choose this course you will benefit from:

• current accreditation from the Chartered Institute of Marketing (CIM) and the opportunity to complete the CIM Professional Diploma in Marketing;
• a generalist business honours degree with a marketing focus;
• excellent teaching by experienced lecturers who are research active, publish in top national and international journals and incorporate this into their teaching;
• the opportunity to apply for a years paid business placement in the UK or overseas. Previous placements have included such companies as IBM, Microsoft, Hewlett Packard, Procter and Gamble, L’Oreal, Warner Brothers, 3M, BMW, Disney, Rolls Royce and Peugeot;
• the opportunity to participate in international visits such as Study China and the Marco Polo Programme;
• guest talks from academic experts and industry professionals;
• studying at an institution which is a member of the European Foundation for Management Development (EFMD) and the Association of Business Schools (ABS).

Accreditation

Memberships

European Foundation for Management Development (EFMD)

Accreditations and memberships shall be renewed in accordance with the relevant bodies’ standard review process and subject to the University maintaining the same high standards of course delivery.

WHAT WILL I LEARN?

This course integrates the two disciplines of business and marketing to give you a solid foundation of business knowledge with a clear marketing focus. The following core themes are covered:

Business: you will cover a wide range of topics from business management to entrepreneurship, HRM, supply chain and managing organisational change.

Marketing: you will study modules such as consumer behaviour, marketing research and strategy, as well as specialist options like digital marketing, global marketing and services and retail marketing.

Communications: you will be able to choose options such as brand and corporate communications, which will teach you how to determine and analyse business problems and devise actions for success.

Research: you will learn how to conduct both primary and secondary research and put your skills into practice by undertaking an independent and in-depth study of a marketing or business topic of your choice. This will form the basis of your final-year dissertation.

HOW WILL THIS COURSE BE TAUGHT?

Your course will be based on a series of lectures, with associated seminars, practical workshop classes and personal tutorials. You will also be allocated your own academic personal tutor who will meet you regularly to discuss your progress and guide you on a range of matters.

If you are interested in part-time study (which is taught during the day) please contact the Part-time Admissions team on +44 (0) 24 7765 4321 or email part-time.uni@coventry.ac.uk for further information, but please note that not all courses have a part-time option.

HOW WILL I BE ASSESSED?

An estimated percentage breakdown of how your final grade is assessed will vary each year from 75% coursework and 25% exams in the first year to 54% coursework and 46% exams in your final year.

A compulsory Add+vantage module must also be completed: please see the page on the Add+vantage scheme for more details.

TEACHING CONTACT HOURS

In a typical week you will have up to 14 contact hours of teaching and this will break down as:

Personal tutorial/small group teaching: 2 hours of tutorials each week

Medium group teaching: 8 hours of practical classes, workshops or seminars each week

Large group teaching: 4 hours of lectures each week

Personal study: 22–24 hours each week reading, studying and revising in your own time

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