Business and Marketing BA(Hons)
Bachelor's degree
In Huddersfield
Description
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Type
Bachelor's degree
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Location
Huddersfield
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Duration
3 Years
Marketing is one of the core disciplines of business. Study business and marketing together and you’ll have a unique understanding of both areas that could prove invaluable in the private or public sector.
Facilities
Location
Start date
Start date
About this course
The course begins with a focused introduction to the core principles of marketing. We’ll look at brands and the people who buy them. What drives the consumer, and how to market to them. And we’ll take a wider view to see how marketing fits into the business environment.
The business modules on the course enable you to focus on the business issues that you’re interested in. You’ll begin to develop an understanding of just how complex organisations can be, and how individual people, groups and processes can affect a business’s overall performance.
Thanks to our network of contacts in the business world, we’ll give you opportunities to work on live projects.
In your third year we’ll give you the opportunity to take a placement year that could see you working in a business and gaining real world experience. At Huddersfield we always aim to look ahead – after all, we were the first to introduce marketing as an undergraduate degree. You’ll find our Business and Marketing course is equally forward-thinking. By focusing on the latest developments, we aim to give you a good start in your chosen profession.
Employment prospects for students remain strong in the areas of marketing, management consultancy, multinational organisations and government agencies. Recent graduates from similar courses at the University, have gone on to work for leading FTSE-100 companies, Government, the media, industry and manufacturing.
Students with a relevant HND from other universities or colleges are usually eligible to join Year 2 of the full-time course.
If your first language is not English, you will need to meet the minimum requirements of an English Language qualification. The minimum for IELTS is 6.0 overall with no element lower than 5.5, or equivalent will be considered acceptable.
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Subjects
- Marketing
- Planning
- Strategic Management
- Advertising
- Environmental Policy
- International Business
- Business
- Direct
- Digital Marketing
- Development
Course programme
Core modules:
- Brands and Branding
- Business & Management Environment
- Marketing Analysis
- Accounting for Managers (Foundation)
- Economics of Business
Core modules:
- Small Business Enterprise and Planning
- Management and Research Methods
- Cross Cultural Management
- Managing and Communicating Brands
- The Customer Experience
- Marketing Communications
- The course offers an optional one-year (48 weeks) work placement after the second year, in the UK or abroad.
- Business Core modules:
- Undergraduate Dissertation
- Strategic Management
- Marketing Core modules:
- Undergraduate Dissertation
- Strategic Marketing Planning
Choose 2 from a list which may include:
- Advertising Strategy and Planning
- Marketing for Small Business
- Environmental Policy
- Marketing and Management of Innovation
- International Business
- Business and the Entrepreneur
- Strategy as Practice
- Direct and Digital Marketing
- Teaching and Assessment
Additional information
Business and Marketing BA(Hons)