course-premium

Marketing BSc (Hons)

Master

In Bradford

£ 9,250 + VAT

Description

  • Type

    Master

  • Location

    Bradford

  • Duration

    3 Years

  • Start date

    Different dates available

Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.
You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.
We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as:
consumer psychology and behaviour
the interface of business with society and culture
business economics
strategic management
market research
The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.
We also offer a four-year version of the programme, which includes a professional sandwich placement year.

Facilities

Location

Start date

Bradford (West Yorkshire)
See map
Richmond Road, BD7 1DP

Start date

Different dates availableEnrolment now open

About this course

Typical offer: BBB / 120 UCAS points

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Reviews

This centre's achievements

2018

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 14 years

Subjects

  • Strategic Management
  • Management
  • Business and Management
  • Market
  • Business Economics
  • Economics
  • Innovation
  • Marketing
  • Market Research
  • International

Course programme

The modules for this course can be found in the latest programme specification.

Marketing is the area of management responsible for researching customer needs and finding innovative and better ways to deliver value and customer satisfaction. This may involve product and service development, planning, pricing, advertising, promotion and distribution. Marketing also focuses on developing and managing relationships with customers, competitors, partners, suppliers and other stakeholders.

Year One:

  • Business Economics (20 credits) core
  • Foundations of Marketing (20 credits) core
  • People Work and Organisations/Work in Context (20 credits) core
  • Principles of Management (20 credits) core
  • Finance and Accounting for Managers (20 credits) core
  • Operations and Information Systems Management (20 credits) option
  • Sustainability and Social Responsibility (20 credits) option
  • Principles and Practice of International Business (20 credits) option

Year Two:

  • Employability and Enterprise Skills (20 credits) core
  • Marketing Management and Strategy (20 credits) core
  • Understanding Consumers (20 credits) core
  • Business Law and Ethics (20 credits) core
  • Integrated Marketing Communications (20 credits) core
  • Organisational Design and Analysis (20 credits) option
  • Strategic Management (20 credits) option
  • Entrepreneurship Creativity and Innovation (20 credits) option
  • Management of Information Systems (20 credits) option
  • World Class Operations (20 credits) option
  • European Business and Management (20 credits) option
  • Logistics and Supply Chain Management (20 credits) option

Year Three:

  • Project/Dissertation (40 credits) core
  • Consumer Insight (20 credits) core
  • Product and Corporate Brand Management (20 credits) core
  • Interactive Services Marketing (20 credits) core
  • Business Ethics and Social Responsibility (20 credits) option
  • Services Operations Management (20 credits) option
  • Multinationals in Emerging Economies (20 credits) option
  • Enterprise and Innovation in Practice (20 credits) option
  • Cross Cultural Management (20 credits) option
  • Innovation in Logistics and Supply Chain Management (20 credits) option
  • European Business and Management (20 credits) option

Marketing BSc (Hons)

£ 9,250 + VAT