Marketing BSc (Hons)
Master
In Bradford
Description
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Type
Master
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Location
Bradford
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Duration
3 Years
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Start date
Different dates available
Become an effective communicator and creative problem-solver, equipped with the skills and commercial insight you need for a career in marketing and wider managerial roles.
You will learn to identify where competitive advantages lie, and develop the tools you need to respond to market opportunities.
We’ll give you practically focused learning experiences and industry insight, developing you into a well-rounded marketing professional.
You will study areas such as:
consumer psychology and behaviour
the interface of business with society and culture
business economics
strategic management
market research
The programme reflects the latest developments in this fast-moving field - you will learn from researchers at the cutting edge of the subject, as well as experienced marketing professionals.
You’ll also gain an in-depth understanding of how marketing fits into the broader context of business and management.
We also offer a four-year version of the programme, which includes a professional sandwich placement year.
Facilities
Location
Start date
Start date
About this course
Typical offer: BBB / 120 UCAS points
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This centre's achievements
All courses are up to date
The average rating is higher than 3.7
More than 50 reviews in the last 12 months
This centre has featured on Emagister for 14 years
Subjects
- Strategic Management
- Management
- Business and Management
- Market
- Business Economics
- Economics
- Innovation
- Marketing
- Market Research
- International
Course programme
The modules for this course can be found in the latest programme specification.
Marketing is the area of management responsible for researching customer needs and finding innovative and better ways to deliver value and customer satisfaction. This may involve product and service development, planning, pricing, advertising, promotion and distribution. Marketing also focuses on developing and managing relationships with customers, competitors, partners, suppliers and other stakeholders.
Year One:
- Business Economics (20 credits) core
- Foundations of Marketing (20 credits) core
- People Work and Organisations/Work in Context (20 credits) core
- Principles of Management (20 credits) core
- Finance and Accounting for Managers (20 credits) core
- Operations and Information Systems Management (20 credits) option
- Sustainability and Social Responsibility (20 credits) option
- Principles and Practice of International Business (20 credits) option
Year Two:
- Employability and Enterprise Skills (20 credits) core
- Marketing Management and Strategy (20 credits) core
- Understanding Consumers (20 credits) core
- Business Law and Ethics (20 credits) core
- Integrated Marketing Communications (20 credits) core
- Organisational Design and Analysis (20 credits) option
- Strategic Management (20 credits) option
- Entrepreneurship Creativity and Innovation (20 credits) option
- Management of Information Systems (20 credits) option
- World Class Operations (20 credits) option
- European Business and Management (20 credits) option
- Logistics and Supply Chain Management (20 credits) option
Year Three:
- Project/Dissertation (40 credits) core
- Consumer Insight (20 credits) core
- Product and Corporate Brand Management (20 credits) core
- Interactive Services Marketing (20 credits) core
- Business Ethics and Social Responsibility (20 credits) option
- Services Operations Management (20 credits) option
- Multinationals in Emerging Economies (20 credits) option
- Enterprise and Innovation in Practice (20 credits) option
- Cross Cultural Management (20 credits) option
- Innovation in Logistics and Supply Chain Management (20 credits) option
- European Business and Management (20 credits) option
Marketing BSc (Hons)