Business And Marketing Management BA (Hons)

Year 1 (Core)
Management Skills (Enhancing your career and personal success)
Resourcing the Organisation
Analysing Business and Environmental Information 1
Entrepreneurial Marketing
Year 2 (Core)
Global Marketing in Action
Professional Development (Enterprise, Entrepreneurialism and Citizenship)
Analysing Business and Environmental Information 2
Designing and Managing Effective Organisations
New Media Marketing
Services and Relationship Marketing
Optional placement year in industry at the end of year 2.
Year 3 (Core)
Applied Business Research
Marketing Metrics
Brand Identities and Communities or Work Experience
Global Business Directions
Strategic Management in Organisations

Throughout the course, our knowledgeable and friendly team will support you, from course leaders, who have experience in marketing and management within major organisations, to our student support staff. We also make sure that you’re always up-to-date with the latest news in the industry with guest speakers from the business world.
You’ll learn about key business disciplines and you’ll develop your business and marketing capabilities across a range of skills - including good analytical, reporting and presentation skills - to become a successful practitioner.
Different people learn in different ways. To help everyone get the most out of their studies, we teach students through a blend of:
Lectures
Guest speakers
Tutorials
Workshops
Seminars
Virtual Learning Environment online
We make sure you gain practical experience while learning and engaging with complex, challenging problems and real world issues. During the course, you’ll have the opportunity to complete a placement. You’ll work in a real business so you can develop and practice your marketing knowledge. Having this experience will teach you crucial skills in the work place as well as help your employability after you graduate.