Business and Marketing (one year top up) BA (Hons)

Course Summary

How you learn

In this course, you'll learn to consider business and marketing from the outside in: closely examining consumer choice and how you can innovate to stand out. You'll attain the knowledge you need for entrepreneurial, global, customer-led and market-driven business practice, and apply it readily through hands-on exposure to marketing techniques. You'll benefit from expert tutelage and a course emphasis on employability.

You learn through

Formal lecturesSeminarsProblem solving exercisesCase studiesIndividual and group presentationsDirected learning activitiesLive projectsBlog and video productionBusiness simulationsEnterprise initiativesStudent-led voluntary work Assessment/accreditation for part time work

Applied learning

Live projects

Throughout the course, you'll be expected to apply your knowledge to real-world situations. You'll take part in business simulations, have the opportunity to undertake voluntary and part-time work for academic credits, and will produce a fully-fledged product development proposal.

Networking opportunities

Sheffield Hallam's Marketing Student Society, of which you will become an automatic member, is one of the few such societies in the country to have links to the Chartered Institute of Marketing (CIM). This will allow you superb networking opportunities, with masterclasses and links to business professionals in Sheffield and elsewhere.