International Management and Marketing MSc
Master
In Sheffield
Description
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Type
Master
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Location
Sheffield
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Duration
1 Year
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Start date
Different dates available
You can apply to do a project-based dissertation, working with an external organisation. You could also spend the summer at another leading university overseas. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.
We use a staged admissions process to assess applications for this course. You'll still apply for this course in the usual way, using our Postgraduate Online Application Form.
Facilities
Location
Start date
Start date
About this course
This course bridges the gap between the two disciplines of management and marketing. You’ll get a good grounding in each subject and, most importantly, you’ll learn about how they interact.
Minimum 2:1 or an approved professional qualification.
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Subjects
- International Management
- Marketing
- Marketing Management
- Marketing Practices
- Global marketing
- Marketing Research
- Business Strategy
- Strategic Management
- Consumer Behaviour
- Collaborative learning
Course programme
Core modules
- Marketing Management
- Contemporary Marketing Practices
- Global Marketing
- International Consumer Behaviour
- Marketing Research
- Contemporary Chinese Business and Management
- International Management; Strategic Management
- International Business Strategy
- Dissertation
- Lectures
- Seminars
- Case studies
- Group work for collaborative learning
- Web-based discussion groups
- Individual assignments
- Group projects
- End-of-semester examinations
- Dissertation
Additional information
International Management and Marketing MSc