Business Coaching 100 Hours Certificate Course

There are 8 lessons:

1. Nature and Scope of Business Coaching

• Nature of Business Coaching, Life Coaching and Sports Coaching
• Terminology
• Why People Use Business Coaches
• Case Studies
• Business Failure or Success

2. The Initial Consultation

• Cognitive Behaviour Therapy
• Goal Centred Approach
• Reality based approach
• Motivational Approach
• First Contact
• SWOT Analysis
• Replace Negative with Positive Habits
• Monitor and Evaluate Progress
• Closing
• Case Studies

3. Considering Alternative Actions

• Developing a Business Plan
• Feasibility Studies
• Formal Documentation
• Operational Management
• Strategic Planning
• Operational Planning
• Components of a Business Plan
• Implementing Ideas
• Changing Behaviour
• Looking after long term Viability
• Partial Sell Offs
• Restructuring
• R & D
• Changing Products and Services
• Buying a New Business
• Staff
• Selling or Winding Down
• Case Studies

4. Improving Productivity

• Quality Circles
• Cause and Effect Diagrams
• Pareto Analysis
• Brainstorming
• Motivation
• Internal and Intrinsic Incentives
• Incentives External to Working Environment
• Social Reinforcers as Incentives
• Tangible Rewards
• Case Studies

5. Marketing

• Introduction to Marketing
• Marketing Strategy
• Starting out in Business
• Making Contact
• Controlling Growth
• Improving Results

6. Building Better Staff

• Staff recruitment
• Team building and Team Management
• Staff development and Training

7. Improving Resource Management

• BRM (Business Resource Management)
• Stress Management
• Case Studies

8. Putting it all into Practice

• PBL Based Project
• Significance of knowledge of interviewing and assessment
• Incentives and motivational strategies
• Productivity and marketing strategies
• Theoretical information to derive sensible solutions
• Initial business coaching assessment for a specified business
• Actions for improving and sustaining the level of performance

Please Note: Each lesson culminates in an assignment which is submitted to the academy, marked by the academies tutors and returned to you with any relevant suggestions, comments, and if necessary, extra reading.

Business coaching usually involves working with the individual on THEIR problems, so every client will receive a different form of business coaching, individualised to their needs. So a business coach may work with a business person in one of two ways:

1. To help them as an individual perform better

• how they respond to staff
• their work life balance
• their organisational structure
• delegation
• staff training
• motivating staff
• better management skills
• time management

2. To help their business perform better

• looking at ideas for the structuring of the business
• employment of staff
• time management with staff

In summary business coaching -

• is a one to one service for an individual business person, aimed at improving the success of that individual or their business
• focuses on the important factors and helps the individual to focus on their goals and to ACT on those goals.
• helps individuals grow their business, give support and also improve their overall life hopefully.
• provides skills and knowledge. The business coach will also share with the business person different tools and skills to use in their business and personal life for the short and long term success.

Don’t be confused here. A business coach is not the same as a business consultant, they are not there to help the business person to set up a new rota or procedure for employing people, but they are there to look at issues that could be affecting how well the business is running and find ways to help the business person to change that.
Business coaching can be confused with other interventions, such as counselling, life coaching, consultancy and training. It is not the same though.