Professional Diploma in Business Administration and Branding - CPD Certified

COURSE CURRICULUM

Business Administration

• What is Business Administration?
• Business and Organisations
• Management of Business
• Business Organization Perspectives
• Decision Making
• Approaches to Leadership

Business Communication

• Communication Basics
• Know Thyself and The Message
• Learn To Use Terms of Business Communication That Invoke Emotions
• Pay Attention To Body Language
• Learn To Use Terms That Spark Interest
• The Benefits Of Presenting Your Message In 1 Minute

Branding Basics

• Introduction
• The Purple Cow
• Try to be an Exceptionist
• Make Yourself Well Recognised Before Your Customers
• Wow Your Customers
• Develop a Personal Style
• Use Creative Imageries to Catch the Attention
• Be a Traditionalist, Not a Fad Chaser
• Bringing Out the Purple Cow in Your Business
• Conclusion

Brand Management

• Defining Branding
• What Are You All About?
• Creating a Mission
• Creating a Vision of the Future
• Positioning Your Brand
• Developing Your Style
• Developing a Brand Name and Slogan
• Creating a Visual Identity
• Living Your Brand
• Connecting with Customers
• Launching Your Brand
• Taking Your Brand’s Pulse
• Performing a SWOT Analysis
• Measuring Brand Health with a Balanced Scorecard
• Middleton’s Brand Matrix
• Interpreting Evaluation Results
• Keeping the Brand Alive
• Going Beyond the Brand

Business Branding

• What Is Branding
• Research Your Topic Thoroughly
• Let People Know Who You Are: Distinguish Yourself
• Represent Yourself
• Networking With Social Media
• Use Videos
• Offer Training Courses
• Provide Quality Material And Customer Service
• Live And Breathe Your Brand
• How Not Branding Can Spell Disaster

Personal Branding

• Module One – Getting Started
• Module Two – Defining Yourself (I)
• Module Three – Defining Yourself (II)
• Module Four – Controlling and Developing Your Image
• Module Five – Personal and Professional Influences
• Module Six – Sharpening Your Brand
• Module Seven – Appearance Matters
• Module Eight – Social Media (I)
• Module Nine – Social Media (II)
• Module Ten – Brand Management During a Crisis
• Module Eleven – Branding Personality Traits
• Module Twelve – Wrapping Up

• Recommended Reading : Professional Diploma in Business Administration and Branding

• Mock Exam – Professional Diploma in Business Administration and Branding

• Final Exam – Professional Diploma in Business Administration and Branding

Assessment and Certification

At the end of the course, you will be required to sit an online multiple-choice test. Your test will be assessed automatically and immediately so that you will instantly know whether you have been successful. After you have successfully passed the final exam, you will be able to order an Accredited Certificate of Achievement at an additional cost of £19 for a PDF copy and £29 for an original print copy sent to you by post or for both £39.