Business Communication - Course

Module 1 – Fundamentals Of Business Writing

The unit covers the following topics:

• Why Write is important
• Four C’s of communication and writing
• Word Agreement
• Active and Passive Voice
• Sentences and Sentence Types
• Readability Index
• Manners and Courtesy
• Practical Language
• Inclusive Language
• Sentence Construction
• Punctuation

Module 2 – The C’s Of Quality Writing

The unit covers the following topics:

• Writing Clearly
• Writing Concisely
• Writing Correctly

Module 3 – Writing Technicalities

The unit covers the following topics:

• Building Paragraphs
• Emphasis
• Proper Paragraphs

Module 4 – Preparing Business Documents

The unit covers the following topics:

• Types of Letters
• Preparing Business Documents
• Requests for Proposals
• Writing Reports
• Documentation

Module 5 – Developing Creativity & Innovation

The unit covers the following topics:

• Creativity and Innovation
• Individual Creativity
• Creative Thinking Methods
• Decision Making
• Understanding Mind Mapping
• Creating a Mind Map
• Metaphors and Analogies
• Brainstorming

Module 6 – Developing Research Skills

• Why Are Research Skills Important?
• Reading and Note-Taking Techniques
• 7±2 Rule]

Module 7 – Developing Critical Thinking

The unit covers the following topics:

• Defining Critical Thinking
• Characteristics of a Critical Thinker
• Common Critical Thinking Styles
• Left- and Right-Brain Thinking
• Whole-Brain Thinking
• The Critical Thinking Model
• A Critical Thinker’s Skill Set
• Probing Techniques
• Active Listening Skills
• Dealing with Assumptions
• Techniques for Thinking Creatively

Module 8 – Proposal Writing

The unit covers the following topics:

• Business Writing Basics
• Types of Proposals
• Writing Your Proposal
• Drafting a Proposal
• Writing Rules
• Basic Proposal Formats
• The Fog Index

Module 9 – Writing Business L etters

The unit covers the following topics:

• Types of Letters
• Preparing Business Documents
• Requests for Proposals
• Writing Reports
• Documentation

Module 10 – Writing Effective Emails

The unit covers the following topics:

• E-mail Basics
• Spelling and Proofreading
• Proofreading Tips

Module 11 – Writing Memos

The unit covers the following topics:

• The Anatomy of a Memo
• Reviewing Your Writing

Module 12 – Writing Scripts

The unit covers the following topics:

• Scripting Techniques
• Perfecting the Script
• Using Cheat Sheets
• Customize Your Service

Module 13– Report Writing

The unit covers the following topics:

• The First Stage–Investigating
• The Second Stage–Planning
• The Third Stage–Writing
• The Fourth Stage–Revising

Module 14 – Using Headings, Charts And Graphs

The unit covers the following topics:

• Using Charts and Graphs
• Things to Remember About Graphics

Module 15 – Writing a Business plan

The unit covers the following topics:

• What is a Business Plan For?
• A General Business Plan Framework
• Defining Your Company
• Writing Your Company Description
• Creating a Marketing Strategy
• Introduction to Marketing
• Creating a Marketing Plan

Module 16 – Writing For The Web

The unit covers the following topics:.

• Getting to Know the Web
• It’s Work to Influence Others
• Creating Your Content
• Writing Goals
• Writing for Different Mediums
• Testing the Waters
• Writing for the Web
• Deciding What’s Fit to Print
• Adding Audio and Video to Your Content
• Getting Your Content Noticed
• What Do They Want?
• Possible Solutions