Business Economics and Business Analytics MSc

Postgraduate

In Leicester

£ 12,600 VAT inc.

Description

  • Type

    Postgraduate

  • Location

    Leicester

  • Duration

    1 Year

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Facilities

Location

Start date

Leicester (Leicestershire)
See map
The Gateway, LE1 9BH

Start date

Different dates availableEnrolment now closed
Different dates availableEnrolment now closed
Different dates availableEnrolment now closed

About this course

Entry criteria January: Applicants will normally hold an undergraduate degree in Economics with a minimum pass of a Second Class Honours, an equivalent overseas qualification, or an equivalent professional qualification. Applicants need to have studied a quantitative module in final year of UG degree with a grade equivalent to 2:1 for admission to MSc Business Economics and Business Analytics. September: Applicants will normally hold an undergraduate degree in Economics, Accounting, Finance, Politics, Public Policy, Banking or any

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Reviews

This centre's achievements

2021

All courses are up to date

The average rating is higher than 3.7

More than 50 reviews in the last 12 months

This centre has featured on Emagister for 15 years

Subjects

  • Data Mining
  • IT
  • Business Economics
  • Economics
  • Marketing
  • International
  • Global
  • Finance
  • Project
  • Industry
  • Writing
  • Data Management
  • Programming

Course programme

Macroeconomics in a Global Context – presents an analysis of how the macro economy works in a global environment that is subject to international trade and factor endowment flows. You will gain the skills to relate the theory of macroeconomics to recent world events and debate the implications of macroeconomic policy. Economics and Strategic Analysis – the aim of this module is for you to understand the key strategic decisions that individuals, firms and organisations, face and the consequence of those decisions. You will also learn how to apply microeconomic models to solve current economic problems. Statistics - Focus on the statistical techniques that are expected of a data analyst, and learn how to apply these techniques using the industry standard software SAS.. Analytics Programming - This module covers entering data into SAS; SAS procedures used to summaries and display data for including in reports; application of SAS programming to basic statistical analysis; critical review on analyses; links to external databases; SAS data sets and libraries; data quality issues; writing programs (macros) within SAS to perform routine tasks; efficient data management and SAS programming; SQL processing using SAS. Social Media Strategy (subject to quality approval) - examine the nature and evolution of the social media landscape as well as the implications of emerging and convergent social and mobile technologies for marketing strategy.. Data Mining Techniques and Applications - The aim of this module is to review the data mining methods and techniques available for uncovering important information from large data sets and to know when and how to use a particular technique effectively. The module will enable you to develop an in-depth knowledge of applying data mining methods and techniques and interpreting the statistical results in relevant problem domains.. Econometrics – during this module you will extend your knowledge of quantitative research methodology by exploring the scope and methodology of econometrics. Direct and Digital Marketing - Direct and Digital marketing is a burgeoning area of marketing activity. Organisations of all sizes are taking advantage of advances in computing and communication technology to 'move closer' to their customers and consumers. Databases are capable of storing huge volumes of information on customers and can be used for highly targeted promotional communications in both business to business and consumer markets.. Dissertation - You must also undertake a dissertation, providing an invaluable opportunity to work in depth on a particular aspect of economics and analytics. You will need to apply and enhance technical knowledge and critical awareness in a subject of your choice.. Note: All modules are subject to change in order to keep content current.

Business Economics and Business Analytics MSc

£ 12,600 VAT inc.