Business Entrepreneurship and Innovation BA (Hons)

Course modules

Year 1

• Financial Decision Making
• Global Business Environment
• Academic Development and Prof. Practice
• Introduction to Entrepreneurship & Enterprise
• Principles of Marketing
• Digital & Social Media Context of Business

Year 2

• Contemporary Management
• Corporate Entrepreneurship and Innovation
• Consultancy Live

Plus option modules from the following indicative list:

• Performance Measurement in Organisations
• Business Research and Analytics
• Progressive Franchising
• Creative Art of Selling & Negotiation
• HRM in the Workplace
• Business Law
• Consumer Behaviour
• Direct and Digital Marketing
• International Marketing

Year 3

• Global Strategic Management
• Perspectives on Creative Leadership
• Developing Business

Plus option modules from the following indicative list:

• Crisis & Business Continuity Management
• Global Contemporary Business Issues
• Creative Management and Marketing
• Enterprise Dissertation*
• Social Innovation and Entrepreneurship
• Reflective Business Practice*
• Globalisation and International HRM
• Marketing of Services*
• E Marketing
• Customer Management
• Strategy and Management Dissertation

Teaching and assessment

You will be taught through a combination of lectures, tutorials, seminars, group work and self-directed study.

Assessment is through a varied range of innovative coursework methods (presentations, essays and reports) and usually an exam or test. Examples of coursework include:

Fox’s Lair!®, a Dragon’s Den-style activity in which you are tasked to work in business teams, generate a creative business idea and produce a supporting business plan. With coaching and support, teams then pitch their idea to prominent local entrepreneurs and business executives, thus developing a wide range of transferrable skills such as confidence building, team work, creative thinking and the art of presentation

A work-based live case study in which you visit and work with a real company as a strategy consultant

Studying different types of leadership and working in groups on different projects where you take it in turns to be the leader of a small team

Assessment is typically weighted as follows in your first year:

• Exam: 28%
• Coursework: 72%

These assessment weightings are indicative only. The exact weighting may vary depending on option modules chosen by students and teaching methods deployed by the academic member of staff each year. Indicative assessment weighting and assessment type per module are shown as part of the module information. Again these are based on the current academic session.

Teaching contact hours

This is a full-time course and in total you should be prepared to devote approximately 38 hours a week to your studies. In the first year, you will typically have up to 14 contact hours of teaching most weeks. Teaching is through a mix of lectures, tutorials, seminars and lab sessions and the breakdown of these activity types is shown in each module description.

Other: In addition each module provides a two hour surgery each week for individual consultation with the lecturer. You will also have timetabled meetings with your personal tutor and careers and/or subject meetings scheduled throughout the year.

Self-directed study: In order to prepare for, and assimilate, the work in lectures and seminars you will be expected to use our on-line resources, participate in flipped or virtual classroom discussions on our virtual learning environment (VLE) and engage in personal study and revision for approximately 25 hours per week.

Subsequent years follow a similar pattern, however, the contact time will vary depending on your subject mix and options chosen, and the teaching methods appropriate to the module. Further details are contained in each module description.